You can access here some of the data we collect on Prisoner's Wine ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Prisoner's Wine improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 65.79% of their emails - the main ones they use are 🍷 👀 ❤️ 🚨 🖤 🔥.

We display here a overview of Prisoner's Wine email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Get Shipping Included 👀🍷' and 'Last Call for Shipping Included'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://theprisonerwinecompany.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.