There’s a lot to learn from Bric's Milano ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Bric's Milano team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Omnisend .
On Panoramata, we gather and analyze the entire Bric's Milano email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Thanks For Joining Our Newsletter!' and 'We're On Social Media'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://bricstore.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject length
What about
Bric's Milano
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Bric's Milano
gets a score of
-3.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Omnisend
Most common words
The - Hearts - of - Our - Thanks - Social
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Thanks For Joining Our Newsletter!
Email from
Bric's Milano
We're On Social Media
Email from
Bric's Milano
Email from
Bric's Milano
Feed Ad from
Bric's Milano
Feed Ad from
Bric's Milano
Feed Ad from
Bric's Milano
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
AdRoll
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
ads
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →
Bronto
Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.
analytics
Discover →More details →Braintree
Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.
payment
Discover →More details →
CrazyEgg
Crazy Egg provides visualization of visits to your website.
analytics
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
FullStory
FullStory lets product and support teams understand everything about the customer experience.
analytics
Discover →More details →Google Analytics Classic
Classic Google Analytics - sites that are using non-universal analytics code.
analytics
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →
1 minute signup, no Credit Card required
Schedule a time
Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data.
Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.
Consumers today are more intelligent, savvier, and better informed than before. Brands move towards edgier and witty approaches for their Valentine’s Day campaigns. A well-done marketing strategy for this holiday can help you advertise your products and services no matter the industry you belong to (fashion, health & wellness, food, technology, home, etc.).
