Champion

Marketing Strategy Breakdown

Logo of
Champion
An overview of
Champion
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Champion

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Champion.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -7,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Champion could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 9.72% of their emails - the main ones they use are 🔥 🥕 🌈 🧇 ⏳ 💚.

On Panoramata, we gather and analyze the entire Champion email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '🔥 Coming in Hot 🔥: 20% Off Summer Arrivals' and 'Ends Today! Up to 40% Off + an Extra 20%'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.champion.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Champion

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Champion

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

788.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-7.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Champion

 gets a score of

-7.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Jackets - This - Week's - WOW: - Final - Members

Emoji use in subject lines

9.72
% of subject lines have emojis

Most popular emojis

🔥 - 🥕 - 🌈 - 🧇 - ⏳ - 💚

🔥 - 🥕 - 🌈 - 🧇 - ⏳ - 💚

Yes, these emojis are pretty. But what are their usage telling us? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Champion

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Featured Email Marketing Assets from

Champion

🔥 Coming in Hot 🔥: 20% Off Summer Arrivals

🔥 Coming in Hot 🔥: 20% Off Summer Arrivals

Email from

Champion

Ends Today! Up to 40% Off + an Extra 20%

Ends Today! Up to 40% Off + an Extra 20%

Email from

Champion

Air it Out in Breathable Mesh Styles

Air it Out in Breathable Mesh Styles

Email from

Champion

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Featured Ads and Paid Media Examples from

Champion

Champion
Champion

Up to 40% off everything you need to rock back-to-class fits all year long

Champion

Champion

Feed Ad from

Champion

Champion
Champion

TOP OF CLASS STYLE

TOP OF CLASS STYLE

Feed Ad from

Champion

Champion
Champion

C9 by Champion activewear keeps the crew moving in style & goes easy on the budget.

Men's Champion C9 Mesh Shorts, 10" Dark Night Blue

Men's Champion C9 Mesh Shorts, 10" Dark Night Blue

Feed Ad from

Champion

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.champion.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Champion
domain SEO authority.

It shows the power of
Champion
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.champion.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.champion.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.champion.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.champion.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1009900
One of the most important metrics for
Champion
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
124786
) and their Domain Rating.

Total Keywords

124786
Why does this matter for
Champion
SEO strategy? 

This is the total number of keywords where 
Champion
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

5489
The total number of domain who have a link to  
Champion
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

76864
What's a backlink? A link from another domain that redirect to  
Champion
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

76524

Backlinks NoFollow

40315

Backlinks Redirect

330

Backlinks Images

15393

Backlinks Frame

1

Backlinks Form

9

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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