Comrad Socks

Marketing Strategy Breakdown

Logo of
Comrad Socks
An overview of
Comrad Socks
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Comrad Socks

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Comrad Socks? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Comrad Socks team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 74.19% of their emails - the main ones they use are 🚨 ✨ ⚡ 👀 ✌ 🌷.

On Panoramata, we gather and analyze the entire Comrad Socks email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Get Your Savings On⚡️' and 'Our Sale is Still Going Strong 💪'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.comradsocks.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Comrad Socks

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Comrad Socks

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

862.90
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Comrad Socks

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sale - For - The - Holidays - The - Dropping

Emoji use in subject lines

74.19
% of subject lines have emojis

Most popular emojis

🚨 - ✨ - ⚡ - 👀 - ✌ - 🌷

🚨 - ✨ - ⚡ - 👀 - ✌ - 🌷

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Comrad Socks

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Featured Email Marketing Assets from

Comrad Socks

Get Your Savings On⚡️

Get Your Savings On⚡️

Email from

Comrad Socks

Our Sale is Still Going Strong 💪

Our Sale is Still Going Strong 💪

Email from

Comrad Socks

Pride is Coming 👀

Pride is Coming 👀

Email from

Comrad Socks

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Featured Ads and Paid Media Examples from

Comrad Socks

Comrad Socks
Comrad Socks

Feed Ad from

Comrad Socks

Comrad Socks
Comrad Socks

Feed Ad from

Comrad Socks

Comrad Socks
Comrad Socks

Feed Ad from

Comrad Socks

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.comradsocks.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Comrad Socks
domain SEO authority.

It shows the power of
Comrad Socks
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.comradsocks.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.comradsocks.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.comradsocks.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.comradsocks.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

29506
One of the most important metrics for
Comrad Socks
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
10072
) and their Domain Rating.

Total Keywords

10072
Why does this matter for
Comrad Socks
SEO strategy? 

This is the total number of keywords where 
Comrad Socks
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1339
The total number of domain who have a link to  
Comrad Socks
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7882
What's a backlink? A link from another domain that redirect to  
Comrad Socks
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7774

Backlinks NoFollow

4530

Backlinks Redirect

107

Backlinks Images

452

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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AdRoll for Shopify

Attract new audiences and convert your site abandoners.

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Sell products on Bing Ads network via Shopify.

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

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"It's been a lifesaver"
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awesome ideas
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what my competitors are doing
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Related Industries

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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