Cheerz - EN

Marketing Strategy Breakdown

Logo of
Cheerz - EN
An overview of
Cheerz - EN
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Cheerz - EN

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Cheerz - EN.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Cheerz - EN team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 40.0% of their emails - the main ones they use are 💚 🥰.

We display here a overview of Cheerz - EN email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were '¿Nos presentamos?' and 'Abrimos derretimos 🥰'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.cheerz.com/en. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Cheerz - EN

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Cheerz - EN

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4372.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cheerz - EN

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

Estás - en - el - lugar - Abrimos - Nuestros

Emoji use in subject lines

40.0
% of subject lines have emojis

Most popular emojis

💚 - 🥰

💚 - 🥰

Yes, these emojis are pretty. But what are their usage telling us? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cheerz - EN

with Panoramata

Featured Email Marketing Assets from

Cheerz - EN

¿Nos presentamos?

¿Nos presentamos?

Email from

Cheerz - EN

Abrimos derretimos 🥰

Abrimos derretimos 🥰

Email from

Cheerz - EN

Nuestros álbumes han subido las escaleras

Nuestros álbumes han subido las escaleras

Email from

Cheerz - EN

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Featured Ads and Paid Media Examples from

Cheerz - EN

Cheerz - EN
Cheerz - EN

Feed Ad from

Cheerz - EN

Cheerz - EN
Cheerz - EN

Feed Ad from

Cheerz - EN

Cheerz - EN
Cheerz - EN

Feed Ad from

Cheerz - EN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cheerz.com/en

Domain Rating

71
This is the overall metric that matters most, as it sets
Cheerz - EN
domain SEO authority.

It shows the power of
Cheerz - EN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cheerz.com/en
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.cheerz.com/en
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.cheerz.com/en
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.cheerz.com/en
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9006
One of the most important metrics for
Cheerz - EN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
8466
) and their Domain Rating.

Total Keywords

8466
Why does this matter for
Cheerz - EN
SEO strategy? 

This is the total number of keywords where 
Cheerz - EN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Cheerz - EN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2595
What's a backlink? A link from another domain that redirect to  
Cheerz - EN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2586

Backlinks NoFollow

945

Backlinks Redirect

5

Backlinks Images

167

Backlinks Frame

0

Backlinks Form

0

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