Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Clmbr ecommerce marketing strategy - and from other brands from the Lifestyle industry.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 41 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44651% of their emails - the main ones they use are 🚨 ⏰ ⏳ 💪 🎁 🔥.

On Panoramata, we gather and analyze the entire Clmbr email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were '🚨 FINAL DAY: Over $1 000 OFF + Free White Glove Delivery' and '⏰ Final Hours: Last Chance to Save Over $1 000 + Free White Glove Delivery'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.clmbr.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.