Supersapiens

Marketing Strategy Breakdown

Logo of
Supersapiens
An overview of
Supersapiens
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Supersapiens

- Ecommerce marketing strategy

There’s a lot to learn from Supersapiens ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Supersapiens could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 54.55% of their emails - the main ones they use are 🥇 🔥 ⚡ 💯 🌊 🚀.

We display here a overview of Supersapiens email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Did Someone Say ⚡️ Integrations?' and 'Tax Pro To Pro Triathlete 🚀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.supersapiens.com/en-EN/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Supersapiens

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Supersapiens

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3444.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Supersapiens

 gets a score of

-4.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

The - Glucose - Score - Your - Tax - Band

Emoji use in subject lines

54.55
% of subject lines have emojis

Most popular emojis

🥇 - 🔥 - ⚡ - 💯 - 🌊 - 🚀

🥇 - 🔥 - ⚡ - 💯 - 🌊 - 🚀

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Supersapiens

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Featured Email Marketing Assets from

Supersapiens

Did Someone Say ⚡️ Integrations?

Did Someone Say ⚡️ Integrations?

Email from

Supersapiens

Tax Pro To Pro Triathlete 🚀

Tax Pro To Pro Triathlete 🚀

Email from

Supersapiens

Energy Band 🌊 Making Waves

Energy Band 🌊 Making Waves

Email from

Supersapiens

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Featured Ads and Paid Media Examples from

Supersapiens

Supersapiens
Supersapiens

Supersapiens app users have logged more than 1,000,000 events. 89% have changed their fuelling and nutrition behaviours. Here are a few things we've learned from the data...

Feed Ad from

Supersapiens

Supersapiens
Supersapiens

Take our 90-second Glucose Quiz (⚡️ round). Put your sports nutrition knowledge to the test. Get our Top 10 Tips that you can try today.

Feed Ad from

Supersapiens

Supersapiens
Supersapiens

Take our 90-second Glucose Quiz (⚡️ round). Put your sports nutrition knowledge to the test. Get our Top 10 Tips that you can try today.

Feed Ad from

Supersapiens

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.supersapiens.com/en-EN/

Domain Rating

50
This is the overall metric that matters most, as it sets
Supersapiens
domain SEO authority.

It shows the power of
Supersapiens
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.supersapiens.com/en-EN/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.supersapiens.com/en-EN/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.supersapiens.com/en-EN/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.supersapiens.com/en-EN/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

82
One of the most important metrics for
Supersapiens
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
62
) and their Domain Rating.

Total Keywords

62
Why does this matter for
Supersapiens
SEO strategy? 

This is the total number of keywords where 
Supersapiens
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

333
The total number of domain who have a link to  
Supersapiens
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

7336
What's a backlink? A link from another domain that redirect to  
Supersapiens
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

7336

Backlinks NoFollow

888

Backlinks Redirect

0

Backlinks Images

4625

Backlinks Frame

0

Backlinks Form

0

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