Baggu

Marketing Strategy Breakdown

Logo of
Baggu
An overview of
Baggu
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Baggu

- Ecommerce marketing strategy

We'll explore here some marketing assets of Baggu , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 20 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Baggu team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 8.45% of their emails - the main ones they use are 🐓 🙃 🐱 🐶 👀 🏺.

On Panoramata, we gather and analyze the entire Baggu email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Liz Hernández × BAGGU' and 'The Puffy Water Bottle Sling'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://baggu.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Baggu

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
20.0
characters

What about

Baggu

then?

With their average of

20

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2457.82
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Baggu

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Shimmery - Floaty - Things - 20% - Don't - Sale

Emoji use in subject lines

8.45
% of subject lines have emojis

Most popular emojis

🐓 - 🙃 - 🐱 - 🐶 - 👀 - 🏺

🐓 - 🙃 - 🐱 - 🐶 - 👀 - 🏺

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Baggu

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Featured Email Marketing Assets from

Baggu

Liz Hernández × BAGGU

Liz Hernández × BAGGU

Email from

Baggu

The Puffy Water Bottle Sling

The Puffy Water Bottle Sling

Email from

Baggu

New Hats New Socks

New Hats New Socks

Email from

Baggu

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Featured Ads and Paid Media Examples from

Baggu

Baggu
Baggu

Feed Ad from

Baggu

Baggu
Baggu

Feed Ad from

Baggu

Baggu
Baggu

Feed Ad from

Baggu

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://baggu.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Baggu
domain SEO authority.

It shows the power of
Baggu
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://baggu.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://baggu.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://baggu.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://baggu.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

121857
One of the most important metrics for
Baggu
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13626
) and their Domain Rating.

Total Keywords

13626
Why does this matter for
Baggu
SEO strategy? 

This is the total number of keywords where 
Baggu
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3026
The total number of domain who have a link to  
Baggu
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

350
What's a backlink? A link from another domain that redirect to  
Baggu
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

349

Backlinks NoFollow

167

Backlinks Redirect

0

Backlinks Images

39

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Algolia

Algolia

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widgets

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Beeketing for Shopify

Beeketing for Shopify

Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

shop

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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, all in one"
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what my competitors are doing
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Related Industries

Bags

brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

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