Sephora FR

Marketing Strategy Breakdown

Logo of
Sephora FR
An overview of
Sephora FR
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Sephora FR

- Ecommerce marketing strategy

There’s a lot to learn from Sephora FR ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -6,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Sephora FR improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 75.0% of their emails - the main ones they use are 🎁 😱 🎄 😍 💐 ⌛.

On Panoramata, we gather and analyze the entire Sephora FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Beauté Premium ✨ La crème de la crème' and 'Nos coffrets parfums à -25% : fête des heureuses 💖'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.sephora.fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Sephora FR

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
40.0
characters

What about

Sephora FR

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1266.98
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Sephora FR

 gets a score of

-6.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

site - et - l'app - jusqu'à - Team - marques

Emoji use in subject lines

75.0
% of subject lines have emojis

Most popular emojis

🎁 - 😱 - 🎄 - 😍 - 💐 - ⌛

🎁 - 😱 - 🎄 - 😍 - 💐 - ⌛

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock everything about

Sephora FR

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Featured Email Marketing Assets from

Sephora FR

Beauté Premium ✨ La crème de la crème

Beauté Premium ✨ La crème de la crème

Email from

Sephora FR

Nos coffrets parfums à -25% : fête des heureuses 💖

Nos coffrets parfums à -25% : fête des heureuses 💖

Email from

Sephora FR

Juste à temps pour la fête des Mères 🎁

Juste à temps pour la fête des Mères 🎁

Email from

Sephora FR

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Featured Ads and Paid Media Examples from

Sephora FR

Sephora FR
Sephora FR

Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr

Tom Ford - Tom Ford Noir Extreme - Eau De Parfum - Vaporisateur 100 Ml

Tom Ford - Tom Ford Noir Extreme - Eau De Parfum - Vaporisateur 100 Ml

Feed Ad from

Sephora FR

Sephora FR
Sephora FR

Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr

Tom Ford - Tom Ford Noir Extreme - Eau De Parfum - Vaporisateur 100 Ml

Tom Ford - Tom Ford Noir Extreme - Eau De Parfum - Vaporisateur 100 Ml

Feed Ad from

Sephora FR

Sephora FR
Sephora FR

Trouvez le parfum Tom Ford Beauty idéal parmi notre collection de parfums d'exception disponibles sur sephora.fr

Tom Ford - Costa Azzurra - Parfum - neroli Portofino Costa Azzurra Par 100ml

Tom Ford - Costa Azzurra - Parfum - neroli Portofino Costa Azzurra Par 100ml

Feed Ad from

Sephora FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.sephora.fr/

Domain Rating

75
This is the overall metric that matters most, as it sets
Sephora FR
domain SEO authority.

It shows the power of
Sephora FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.sephora.fr/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.sephora.fr/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.sephora.fr/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.sephora.fr/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3414435
One of the most important metrics for
Sephora FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
194678
) and their Domain Rating.

Total Keywords

194678
Why does this matter for
Sephora FR
SEO strategy? 

This is the total number of keywords where 
Sephora FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Sephora FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

621872
What's a backlink? A link from another domain that redirect to  
Sephora FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

620663

Backlinks NoFollow

61849

Backlinks Redirect

1081

Backlinks Images

149210

Backlinks Frame

52

Backlinks Form

76

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