Good Dye Young

Marketing Strategy Breakdown

Logo of
Good Dye Young
An overview of
Good Dye Young
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Good Dye Young

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Good Dye Young? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Good Dye Young could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 🌈 😉 🤑.

On Panoramata, we gather and analyze the entire Good Dye Young email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'lowell Just A Few Clicks Away From Great Hair 😉' and 'Don't miss out! 🌈'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://gooddyeyoung.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Good Dye Young

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
35.0
characters

What about

Good Dye Young

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2282.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Good Dye Young

 gets a score of

-4.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

lowell - Just - A - Few - New - miss

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

🌈 - 😉 - 🤑

🌈 - 😉 - 🤑

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Good Dye Young

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Featured Email Marketing Assets from

Good Dye Young

lowell Just A Few Clicks Away From Great Hair 😉

lowell Just A Few Clicks Away From Great Hair 😉

Email from

Good Dye Young

Don't miss out! 🌈

Don't miss out! 🌈

Email from

Good Dye Young

Win a year's worth of GDY! 🤑

Win a year's worth of GDY! 🤑

Email from

Good Dye Young

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Featured Ads and Paid Media Examples from

Good Dye Young

Good Dye Young
Good Dye Young

Feed Ad from

Good Dye Young

Good Dye Young
Good Dye Young

Feed Ad from

Good Dye Young

Good Dye Young
Good Dye Young

Feed Ad from

Good Dye Young

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://gooddyeyoung.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Good Dye Young
domain SEO authority.

It shows the power of
Good Dye Young
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://gooddyeyoung.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://gooddyeyoung.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://gooddyeyoung.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://gooddyeyoung.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

41559
One of the most important metrics for
Good Dye Young
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17241
) and their Domain Rating.

Total Keywords

17241
Why does this matter for
Good Dye Young
SEO strategy? 

This is the total number of keywords where 
Good Dye Young
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1146
The total number of domain who have a link to  
Good Dye Young
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12341
What's a backlink? A link from another domain that redirect to  
Good Dye Young
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9571

Backlinks NoFollow

1273

Backlinks Redirect

12

Backlinks Images

5287

Backlinks Frame

3

Backlinks Form

2753

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Elfsight

Elfsight

Social website widget provider.

widgets

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Facebook Pixel

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →

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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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