Columbia Sportswear

Marketing Strategy Breakdown

Logo of
Columbia Sportswear
An overview of
Columbia Sportswear
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Columbia Sportswear

- Ecommerce marketing strategy

You can access here some of the data we collect on Columbia Sportswear ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -14,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Columbia Sportswear improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 1.25% of their emails - the main ones they use are 🚀.

On Panoramata, we gather and analyze the entire Columbia Sportswear email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Ends tomorrow: Memorial Day Sale. HURRY!' and 'Last day to save on ALMOST EVERYTHING!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.columbia.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Columbia Sportswear

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Columbia Sportswear

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2460.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-14.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Columbia Sportswear

 gets a score of

-14.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

the - good - fight. - Hiking - 50% - trail

Emoji use in subject lines

1.25
% of subject lines have emojis

Most popular emojis

🚀

🚀

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Columbia Sportswear

Featured Email Marketing Assets from

Columbia Sportswear

Ends tomorrow: Memorial Day Sale. HURRY!

Ends tomorrow: Memorial Day Sale. HURRY!

Email from

Columbia Sportswear

Last day to save on ALMOST EVERYTHING!

Last day to save on ALMOST EVERYTHING!

Email from

Columbia Sportswear

Show your Pride today and every day.

Show your Pride today and every day.

Email from

Columbia Sportswear

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Columbia Sportswear

Featured Ads and Paid Media Assets from

Columbia Sportswear

Columbia Sportswear
Columbia Sportswear

Save on adventure-ready gear for a limited time.

Columbia Sportswear

Columbia Sportswear

Feed Ad from

Columbia Sportswear

Columbia Sportswear
Columbia Sportswear

Get ready for adventure in gear made to keep you warm, dry, cool, and protected.

Men's PFG Bonehead™ Short Sleeve Shirt - Tall

Men's PFG Bonehead™ Short Sleeve Shirt - Tall

Feed Ad from

Columbia Sportswear

Columbia Sportswear
Columbia Sportswear

Get ready for adventure in gear made to keep you warm, dry, cool, and protected.

Men's PFG Bonehead™ Short Sleeve Shirt - Tall

Men's PFG Bonehead™ Short Sleeve Shirt - Tall

Feed Ad from

Columbia Sportswear

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.columbia.com/

Domain Rating

77
This is the overall metric that matters most, as it sets
Columbia Sportswear
domain SEO authority.

It shows the power of
Columbia Sportswear
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.columbia.com/
, as their domain authority is
77
, their score can be considered under average.

Here, for
https://www.columbia.com/
, as their domain authority is
77
, their score can be considered average.

Here, for
https://www.columbia.com/
, as their domain authority is
77
, their score can be considered pretty good! 🙌

Here, for
https://www.columbia.com/
, as their domain authority is
77
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1437024
One of the most important metrics for
Columbia Sportswear
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
340263
) and their Domain Rating.

Total Keywords

340263
Why does this matter for
Columbia Sportswear
SEO strategy? 

This is the total number of keywords where 
Columbia Sportswear
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

15924
The total number of domain who have a link to  
Columbia Sportswear
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5933909
What's a backlink? A link from another domain that redirect to  
Columbia Sportswear
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5931403

Backlinks NoFollow

642881

Backlinks Redirect

1808

Backlinks Images

81037

Backlinks Frame

9

Backlinks Form

634

Need more assets?
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Columbia Sportswear

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Snowplow

Snowplow

Open source analytics that you store yourself.

analytics

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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