Crocrobō

Marketing Strategy Breakdown

Logo of
Crocrobō
An overview of
Crocrobō
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Crocrobō

- Ecommerce marketing strategy

Interested to gather some elements regarding Crocrobō ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 61 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are ⏰.

On Panoramata, we gather and analyze the entire Crocrobō email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Les précommandes de la nouvelle collection sont ouvertes ⏰' and 'Encore quelques jours pour bénéficier du tarif de précommande sur la nouvelle collection Velvet Corduroy !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 7 on https://crocrobo.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Crocrobō

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
61.0
characters

What about

Crocrobō

then?

With their average of

61

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1072.24
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Crocrobō

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

du - tarif - de - précommande - Confirmation - à

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Crocrobō

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Featured Email Marketing Assets from

Crocrobō

Les précommandes de la nouvelle collection sont ouvertes ⏰

Les précommandes de la nouvelle collection sont ouvertes ⏰

Email from

Crocrobō

Encore quelques jours pour bénéficier du tarif de précommande sur la nouvelle collection Velvet Corduroy !

Encore quelques jours pour bénéficier du tarif de précommande sur la nouvelle collection Velvet Corduroy !

Email from

Crocrobō

Dernier jour ! Bénéficiez vite du tarif de précommande avant 20h ⏰

Dernier jour ! Bénéficiez vite du tarif de précommande avant 20h ⏰

Email from

Crocrobō

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Featured Ads and Paid Media Examples from

Crocrobō

Crocrobō
Crocrobō

La nouvelle collection de sac à langer Velvet Corduroy est disponible en précommande pour une durée limitée.

Sac à langer Noah

Sac à langer Noah

Feed Ad from

Crocrobō

Crocrobō
Crocrobō

La nouvelle collection de sac à langer Velvet Corduroy est disponible en précommande pour une durée limitée.

Sac à langer Noah

Sac à langer Noah

Feed Ad from

Crocrobō

Crocrobō
Crocrobō

Check out the Famous French 🇫🇷 Brand Crocrobō Changing Bag Collection. Limited edition. 20% OFF NOW.

Designed in France 🇫🇷 Certified Organic 💚 Vegan 🌿

Designed in France 🇫🇷 Certified Organic 💚 Vegan 🌿

Feed Ad from

Crocrobō

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://crocrobo.com/

Domain Rating

7
This is the overall metric that matters most, as it sets
Crocrobō
domain SEO authority.

It shows the power of
Crocrobō
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://crocrobo.com/
, as their domain authority is
7
, their score can be considered under average.

Here, for
https://crocrobo.com/
, as their domain authority is
7
, their score can be considered average.

Here, for
https://crocrobo.com/
, as their domain authority is
7
, their score can be considered pretty good! 🙌

Here, for
https://crocrobo.com/
, as their domain authority is
7
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

183
One of the most important metrics for
Crocrobō
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
107
) and their Domain Rating.

Total Keywords

107
Why does this matter for
Crocrobō
SEO strategy? 

This is the total number of keywords where 
Crocrobō
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Crocrobō
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

64
What's a backlink? A link from another domain that redirect to  
Crocrobō
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

62

Backlinks NoFollow

4

Backlinks Redirect

0

Backlinks Images

39

Backlinks Frame

0

Backlinks Form

2

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Baby goods or baby products are products intended to be used on infants and children under the age of three. Baby products are specially formulated to be mild and non-irritating. Among the products that are essential for newborn babies and up to the first months of life are clothing, diapers, baby bottles, crib, bathtub, baby blankets, grooming essentials, stroller, infant car seat, etc.

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