Dr. Elsa Jungman

Marketing Strategy Breakdown

Logo of
Dr. Elsa Jungman
An overview of
Dr. Elsa Jungman
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dr. Elsa Jungman

- Ecommerce marketing strategy

There’s a lot to learn from Dr. Elsa Jungman ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Dr. Elsa Jungman could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44.09% of their emails - the main ones they use are ✨ ⚡ 🎁 🦠 🎄 🇷.

We display here a overview of Dr. Elsa Jungman email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '💐 Mother's Day Sale 20% Off Sitewide' and '🌱 Can Plants Help Your Skin?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://dr-ej.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Dr. Elsa Jungman

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Dr. Elsa Jungman

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1719.26
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dr. Elsa Jungman

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

New - Skin - Health - Class - It - The

Emoji use in subject lines

44.09
% of subject lines have emojis

Most popular emojis

✨ - ⚡ - 🎁 - 🦠 - 🎄 - 🇷

✨ - ⚡ - 🎁 - 🦠 - 🎄 - 🇷

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dr. Elsa Jungman

Featured Email Marketing Assets from

Dr. Elsa Jungman

💐 Mother's Day Sale 20% Off Sitewide

💐 Mother's Day Sale 20% Off Sitewide

Email from

Dr. Elsa Jungman

🌱 Can Plants Help Your Skin?

🌱 Can Plants Help Your Skin?

Email from

Dr. Elsa Jungman

Exfoliation? Let's Talk About It.

Exfoliation? Let's Talk About It.

Email from

Dr. Elsa Jungman

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dr. Elsa Jungman

Featured Ads and Paid Media Assets from

Dr. Elsa Jungman

Dr. Elsa Jungman
Dr. Elsa Jungman

Feed Ad from

Dr. Elsa Jungman

Dr. Elsa Jungman
Dr. Elsa Jungman

Feed Ad from

Dr. Elsa Jungman

Dr. Elsa Jungman
Dr. Elsa Jungman

Feed Ad from

Dr. Elsa Jungman

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://dr-ej.com/

Domain Rating

32
This is the overall metric that matters most, as it sets
Dr. Elsa Jungman
domain SEO authority.

It shows the power of
Dr. Elsa Jungman
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://dr-ej.com/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://dr-ej.com/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://dr-ej.com/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://dr-ej.com/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

243
One of the most important metrics for
Dr. Elsa Jungman
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
783
) and their Domain Rating.

Total Keywords

783
Why does this matter for
Dr. Elsa Jungman
SEO strategy? 

This is the total number of keywords where 
Dr. Elsa Jungman
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

48
The total number of domain who have a link to  
Dr. Elsa Jungman
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1324
What's a backlink? A link from another domain that redirect to  
Dr. Elsa Jungman
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1291

Backlinks NoFollow

719

Backlinks Redirect

31

Backlinks Images

106

Backlinks Frame

0

Backlinks Form

2

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Dr. Elsa Jungman

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AWIN

AWIN

Affiliate tracking application.

ads

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Growave

Growave

Marketing platform for Shopify brands.

shop

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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RevenueHunt

RevenueHunt

Product recommendation quiz for personal shopper experiences.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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SocialShopWave for Shopify

SocialShopWave for Shopify

Boost social sharing and drive new traffic to your Shopify store

shop

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Taboola

Taboola

Personalized recommendations technology.

ads

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Talkable

Talkable

Talkable is a customer referral platform that is fully customizable. Previously known as Curebit.

Referral

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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