Tula

Marketing Strategy Breakdown

Logo of
Tula
An overview of
Tula
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Tula

- Ecommerce marketing strategy

Here are some marketing takeaways for Tula.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 40 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Tula improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 49.77% of their emails - the main ones they use are 🚨 ✨ 👀 🎁 ⏰ ❗.

On Panoramata, we gather and analyze the entire Tula email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Get a no-makeup glow' and 'Treat fine lines & wrinkles overnight with *this*'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.tula.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Tula

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
40.0
characters

What about

Tula

then?

With their average of

40

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

762.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Tula

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

about - this - Don - t - Last - Weekend

Emoji use in subject lines

49.77
% of subject lines have emojis

Most popular emojis

🚨 - ✨ - 👀 - 🎁 - ⏰ - ❗

🚨 - ✨ - 👀 - 🎁 - ⏰ - ❗

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Tula

Featured Email Marketing Assets from

Tula

Get a no-makeup glow

Get a no-makeup glow

Email from

Tula

Treat fine lines & wrinkles overnight with *this*

Treat fine lines & wrinkles overnight with *this*

Email from

Tula

LIMITED TIME: Save 40% on summer glow essentials

LIMITED TIME: Save 40% on summer glow essentials

Email from

Tula

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Tula

Featured Ads and Paid Media Assets from

Tula

Tula
Tula

Today's the day—treat yourself to clean & effective skincare.

vitamin C brightening kit

vitamin C brightening kit

Feed Ad from

Tula

Tula
Tula

Time to give your skin the glow it deserves with these TULA must-haves.

sensitive skin routine

sensitive skin routine

Feed Ad from

Tula

Tula
Tula

Today's the day—treat yourself to clean & effective skincare.

revitalize & cleanse body exfoliator

revitalize & cleanse body exfoliator

Feed Ad from

Tula

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.tula.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Tula
domain SEO authority.

It shows the power of
Tula
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.tula.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.tula.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.tula.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.tula.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

74229
One of the most important metrics for
Tula
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15566
) and their Domain Rating.

Total Keywords

15566
Why does this matter for
Tula
SEO strategy? 

This is the total number of keywords where 
Tula
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2683
The total number of domain who have a link to  
Tula
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

28446
What's a backlink? A link from another domain that redirect to  
Tula
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27971

Backlinks NoFollow

11179

Backlinks Redirect

233

Backlinks Images

6365

Backlinks Frame

0

Backlinks Form

121

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Tula

Softwares and Marketing eCommerce Stack

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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