Fenton

Marketing Strategy Breakdown

Logo of
Fenton
An overview of
Fenton
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Fenton

- Ecommerce marketing strategy

We'll explore here some marketing assets of Fenton , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Fenton team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 💚 🤩 🎨 💍 ✨.

We display here a overview of Fenton email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Shining Shimmering Splendid 🤩' and 'Words in Colour | Chapter 11'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 35 on https://fentonand.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Fenton

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Fenton

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3068.46
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fenton

 gets a score of

-3.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Let - s - get - creative - Found - Club

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

💚 - 🤩 - 🎨 - 💍 - ✨

💚 - 🤩 - 🎨 - 💍 - ✨

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Fenton

Featured Email Marketing Assets from

Fenton

Shining Shimmering Splendid 🤩

Shining Shimmering Splendid 🤩

Email from

Fenton

Words in Colour | Chapter 11

Words in Colour | Chapter 11

Email from

Fenton

Birthday in June?

Birthday in June?

Email from

Fenton

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Fenton

Featured Ads and Paid Media Assets from

Fenton

Fenton
Fenton

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Feed Ad from

Fenton

Fenton
Fenton

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The perfect ring in 5 steps

The perfect ring in 5 steps

Feed Ad from

Fenton

Fenton
Fenton

Don't delay your special moment. Create your ring and pay over time with Splitit

The perfect ring in 5 steps

The perfect ring in 5 steps

Feed Ad from

Fenton

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://fentonand.co/

Domain Rating

35
This is the overall metric that matters most, as it sets
Fenton
domain SEO authority.

It shows the power of
Fenton
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://fentonand.co/
, as their domain authority is
35
, their score can be considered under average.

Here, for
https://fentonand.co/
, as their domain authority is
35
, their score can be considered average.

Here, for
https://fentonand.co/
, as their domain authority is
35
, their score can be considered pretty good! 🙌

Here, for
https://fentonand.co/
, as their domain authority is
35
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4726
One of the most important metrics for
Fenton
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4547
) and their Domain Rating.

Total Keywords

4547
Why does this matter for
Fenton
SEO strategy? 

This is the total number of keywords where 
Fenton
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

333
The total number of domain who have a link to  
Fenton
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Fenton
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Fenton

Softwares and Marketing eCommerce Stack

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