Flamingo

Marketing Strategy Breakdown

Logo of
Flamingo
An overview of
Flamingo
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Flamingo

- Ecommerce marketing strategy

Interested to gather some elements regarding Flamingo ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Flamingo improve their open rate, especially on mobile devices.

Fun fact - they're using emojis in 65.91% of their emails - the main ones they use are ✨ 💿 🐣 🏳️ 💆 ✍.

We display here a overview of Flamingo email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'We *finally* made a metal razor handle 💿' and 'We *finally* made a metal razor handle 💿'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.shopflamingo.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Flamingo

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
38.0
characters

What about

Flamingo

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2083.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Flamingo

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Costco: - our - biggest - shave - Feeling - new

Emoji use in subject lines

65.91
% of subject lines have emojis

Most popular emojis

✨ - 💿 - 🐣 - 🏳️ - 💆 - ✍

✨ - 💿 - 🐣 - 🏳️ - 💆 - ✍

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Flamingo

Featured Email Marketing Assets from

Flamingo

We *finally* made a metal razor handle 💿

We *finally* made a metal razor handle 💿

Email from

Flamingo

We *finally* made a metal razor handle 💿

We *finally* made a metal razor handle 💿

Email from

Flamingo

Introducing our first Pride collaboration 🏳️‍🌈

Introducing our first Pride collaboration 🏳️‍🌈

Email from

Flamingo

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Flamingo

Featured Ads and Paid Media Assets from

Flamingo

Flamingo
Flamingo

Feed Ad from

Flamingo

Flamingo
Flamingo

Feed Ad from

Flamingo

Flamingo
Flamingo

Feed Ad from

Flamingo

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.shopflamingo.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
Flamingo
domain SEO authority.

It shows the power of
Flamingo
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.shopflamingo.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.shopflamingo.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.shopflamingo.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.shopflamingo.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

31810
One of the most important metrics for
Flamingo
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11374
) and their Domain Rating.

Total Keywords

11374
Why does this matter for
Flamingo
SEO strategy? 

This is the total number of keywords where 
Flamingo
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

261
The total number of domain who have a link to  
Flamingo
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4719
What's a backlink? A link from another domain that redirect to  
Flamingo
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4707

Backlinks NoFollow

2281

Backlinks Redirect

12

Backlinks Images

532

Backlinks Frame

0

Backlinks Form

0

Need more assets?
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Flamingo

Softwares and Marketing eCommerce Stack

Contentful

Contentful

A headless CMS with an API at its core.

cms

Discover →More details →
DatoCMS

DatoCMS

Headless CMS system.

cms

Discover →More details →
Gatsby JS

Gatsby JS

Modern website and web apps generator for React.

framework

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Heap

Heap

Heap automatically captures every user action in your web app and lets you measure it all.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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