Charlotte Tilbury

Marketing Strategy Breakdown

Logo of
Charlotte Tilbury
An overview of
Charlotte Tilbury
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Charlotte Tilbury

- Ecommerce marketing strategy

Interested to gather some elements regarding Charlotte Tilbury ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 92.61% of their emails - the main ones they use are ✨ 💫 💛 ❤️ 💗 🎁.

We display here a overview of Charlotte Tilbury email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Charlotte's Secret To Beautiful Skin In Minutes ☀️✨' and 'The Reviews Are In! 🤍'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.charlottetilbury.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Charlotte Tilbury

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
47.0
characters

What about

Charlotte Tilbury

then?

With their average of

47

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

7124.10
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Charlotte Tilbury

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

30% - Off - Beautifully - Radiant - IT'S - Miss

Emoji use in subject lines

92.61
% of subject lines have emojis

Most popular emojis

✨ - 💫 - 💛 - ❤️ - 💗 - 🎁

✨ - 💫 - 💛 - ❤️ - 💗 - 🎁

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Charlotte Tilbury

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Featured Email Marketing Assets from

Charlotte Tilbury

Charlotte's Secret To Beautiful Skin In Minutes ☀️✨

Charlotte's Secret To Beautiful Skin In Minutes ☀️✨

Email from

Charlotte Tilbury

The Reviews Are In! 🤍

The Reviews Are In! 🤍

Email from

Charlotte Tilbury

NEW! Limited-Edition Platinum Jubilee Makeup Bag! 👑💫

NEW! Limited-Edition Platinum Jubilee Makeup Bag! 👑💫

Email from

Charlotte Tilbury

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Featured Ads and Paid Media Examples from

Charlotte Tilbury

Charlotte Tilbury
Charlotte Tilbury

NOW UP TO A MAGICAL 40% OFF!*Unlock up to a magical 40% off Charlotte's BEAUTY KITS, EXCLUSIVELY online!*While stock lasts. Sale ends 08:59 AM BST on Tuesday 16th August 2022. Discount based on total value of products if purchased separately.

Charlotte Tilbury

Charlotte Tilbury

Feed Ad from

Charlotte Tilbury

Charlotte Tilbury
Charlotte Tilbury

NOW UP TO A MAGICAL 40% OFF!*Unlock up to a magical 40% off Charlotte's BEAUTY KITS, EXCLUSIVELY online!*While stock lasts. Sale ends 03:59 AM EDT on Tuesday 16th August 2022.Discount based on total value of products if purchased separately.

Charlotte Tilbury

Charlotte Tilbury

Feed Ad from

Charlotte Tilbury

Charlotte Tilbury
Charlotte Tilbury

Feed Ad from

Charlotte Tilbury

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.charlottetilbury.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Charlotte Tilbury
domain SEO authority.

It shows the power of
Charlotte Tilbury
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.charlottetilbury.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.charlottetilbury.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.charlottetilbury.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.charlottetilbury.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1036090
One of the most important metrics for
Charlotte Tilbury
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
160763
) and their Domain Rating.

Total Keywords

160763
Why does this matter for
Charlotte Tilbury
SEO strategy? 

This is the total number of keywords where 
Charlotte Tilbury
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

11122
The total number of domain who have a link to  
Charlotte Tilbury
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

191451
What's a backlink? A link from another domain that redirect to  
Charlotte Tilbury
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

189677

Backlinks NoFollow

52258

Backlinks Redirect

1675

Backlinks Images

33596

Backlinks Frame

0

Backlinks Form

5

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Softwares and Marketing eCommerce Stack

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, all in one"
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brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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