Floral Street

Marketing Strategy Breakdown

Logo of
Floral Street
An overview of
Floral Street
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Floral Street

- Ecommerce marketing strategy

Here are some marketing takeaways for Floral Street.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Floral Street team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 68.67% of their emails - the main ones they use are ✨ ⏰ 😍 🌼 🎁 🌸.

On Panoramata, we gather and analyze the entire Floral Street email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Our spring gift to you ✨' and 'Press-approved fragrance ✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 44 on https://us.floralstreet.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Floral Street

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
25.0
characters

What about

Floral Street

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1828.40
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Floral Street

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Starts - Now - Conscious - Candles - New - Happy

Emoji use in subject lines

68.67
% of subject lines have emojis

Most popular emojis

✨ - ⏰ - 😍 - 🌼 - 🎁 - 🌸

✨ - ⏰ - 😍 - 🌼 - 🎁 - 🌸

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Floral Street

Featured Email Marketing Assets from

Floral Street

Our spring gift to you ✨

Our spring gift to you ✨

Email from

Floral Street

Press-approved fragrance ✨

Press-approved fragrance ✨

Email from

Floral Street

Jubilee Weekend Exclusive 👑

Jubilee Weekend Exclusive 👑

Email from

Floral Street

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Floral Street

Featured Ads and Paid Media Assets from

Floral Street

Floral Street
Floral Street

Feed Ad from

Floral Street

Floral Street
Floral Street

Feed Ad from

Floral Street

Floral Street
Floral Street

Feed Ad from

Floral Street

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.floralstreet.com/

Domain Rating

44
This is the overall metric that matters most, as it sets
Floral Street
domain SEO authority.

It shows the power of
Floral Street
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.floralstreet.com/
, as their domain authority is
44
, their score can be considered under average.

Here, for
https://us.floralstreet.com/
, as their domain authority is
44
, their score can be considered average.

Here, for
https://us.floralstreet.com/
, as their domain authority is
44
, their score can be considered pretty good! 🙌

Here, for
https://us.floralstreet.com/
, as their domain authority is
44
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

182
One of the most important metrics for
Floral Street
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
112
) and their Domain Rating.

Total Keywords

112
Why does this matter for
Floral Street
SEO strategy? 

This is the total number of keywords where 
Floral Street
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

136
The total number of domain who have a link to  
Floral Street
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

339
What's a backlink? A link from another domain that redirect to  
Floral Street
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

339

Backlinks NoFollow

182

Backlinks Redirect

0

Backlinks Images

16

Backlinks Frame

0

Backlinks Form

0

Need more assets?
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Floral Street

Softwares and Marketing eCommerce Stack

Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

Discover →More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →

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Related Industries

Perfume

brands overview

The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

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brands →

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Get started today.