Asarai

Marketing Strategy Breakdown

Logo of
Asarai
An overview of
Asarai
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Asarai

- Ecommerce marketing strategy

We'll explore here some marketing assets of Asarai , especially regarding their ecommerce email marketing strategy.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Asarai could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 💛.

On Panoramata, we gather and analyze the entire Asarai email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Customer account confirmation' and 'Come back to your cart!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://www.asarai.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Asarai

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Asarai

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

212.74
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Asarai

 gets a score of

1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

your - cart - Customer - account - Come - order

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

💛

💛

What does it say about their email marketing strategy - especially on their subject lines? It seems that they're using specific emojis - we mean, specific to their line of business. This is an interesting take - as they can stand out from the majority of brands in an inbox by not using the emojis that any brand than use. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Asarai

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Featured Email Marketing Assets from

Asarai

Customer account confirmation

Customer account confirmation

Email from

Asarai

Come back to your cart!

Come back to your cart!

Email from

Asarai

Email from

Asarai

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Featured Ads and Paid Media Examples from

Asarai

Asarai
Asarai

Feed Ad from

Asarai

Asarai
Asarai

Feed Ad from

Asarai

Asarai
Asarai

Feed Ad from

Asarai

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.asarai.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Asarai
domain SEO authority.

It shows the power of
Asarai
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.asarai.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://www.asarai.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://www.asarai.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://www.asarai.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1460
One of the most important metrics for
Asarai
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
734
) and their Domain Rating.

Total Keywords

734
Why does this matter for
Asarai
SEO strategy? 

This is the total number of keywords where 
Asarai
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

139
The total number of domain who have a link to  
Asarai
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

772
What's a backlink? A link from another domain that redirect to  
Asarai
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

769

Backlinks NoFollow

313

Backlinks Redirect

3

Backlinks Images

91

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Bold Bundles

Bold Bundles

Attempts to boost order size by bundling products.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Hextom

Hextom

Shopify plugin experts.

shop

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Privy for Shopify

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Free email popups with exit intent for Shopify.

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Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

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Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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