Nuts.com
Marketing Strategy Breakdown

Logo of
Nuts.com
An overview of
Nuts.com
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Sparkpost
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Food
ecommerce industry.

Nuts.com
Ecommerce Marketing Strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Nuts.com ecommerce marketing strategy - and from other brands from the Food industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Nuts.com team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sparkpost .

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 🎁.

On Panoramata, we gather and analyze the entire Nuts.com email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Can we fix you up?' and 'It's your last chance...'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://nuts.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Recent marketing updates

Email Marketing

Social Advertising

Nuts.com
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Nuts.com

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2469.67
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Nuts.com

 gets a score of

-4.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sparkpost

Most common words

Inside - INSIDE: - Tasty - Father - Welcome - last

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

🎁

🎁

What does it say about their email marketing strategy - especially on their subject lines? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Nuts.com

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Featured Email Marketing Assets from

Nuts.com

Can we fix you up?

Can we fix you up?

Email from

Nuts.com

It's your last chance...

It's your last chance...

Email from

Nuts.com

INSIDE: Tasty Father's Day Gift Ideas 🎁

INSIDE: Tasty Father's Day Gift Ideas 🎁

Email from

Nuts.com

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Featured Ads and Paid Media Examples from

Nuts.com

Nuts.com
Nuts.com

Why not watch the "Little Pea" with some tasty little nuts? Our Pistachios are roasted to order and always hit the target.

MLS All-Star Game Snacks

MLS All-Star Game Snacks

Feed Ad from

Nuts.com

Nuts.com
Nuts.com

No more running to the pantry at the crucial moment. Rely on Nuts.com for supreme snacks that will last the whole MLS All-Star Game.

MLS All-Star Game Snacks

MLS All-Star Game Snacks

Feed Ad from

Nuts.com

Nuts.com
Nuts.com

Delicious, healthier, high quality… try our tasty Dried Apricots ! Only $9.99 + free shipping on your 1st $29+ order.

Dried Apricots

Dried Apricots

Feed Ad from

Nuts.com

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://nuts.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
Nuts.com
domain SEO authority.

It shows the power of
Nuts.com
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://nuts.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://nuts.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://nuts.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://nuts.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

199105
One of the most important metrics for
Nuts.com
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
132527
) and their Domain Rating.

Total Keywords

132527
Why does this matter for
Nuts.com
SEO strategy? 

This is the total number of keywords where 
Nuts.com
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

13297
The total number of domain who have a link to  
Nuts.com
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Nuts.com
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

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Artsai

Artsai

Previously AdXcel - Dynamic Creative Optimization platform.

ads

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

More details →
Dynamic Yield

Dynamic Yield

Automated conversion optimization and content personalization.

analytics

More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Findify

Findify

Add real time personalized search, recommendations and collections to online store.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

More details →

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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on competitors"
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