Fly by Jing

Marketing Strategy Breakdown

Logo of
Fly by Jing
An overview of
Fly by Jing
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Fly by Jing

- Ecommerce marketing strategy

Here are some marketing takeaways for Fly by Jing.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Fly by Jing could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 60.29% of their emails - the main ones they use are 🔥 ⚡ 🥟 🌶️ 💥 👀.

On Panoramata, we gather and analyze the entire Fly by Jing email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Want to opt out of Father's Day?' and 'The return of FBJ x FISHWIFE 🔥🐟'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://flybyjing.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Fly by Jing

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Fly by Jing

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1440.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fly by Jing

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

for - SAD - food - THIS - We - seat

Emoji use in subject lines

60.29
% of subject lines have emojis

Most popular emojis

🔥 - ⚡ - 🥟 - 🌶️ - 💥 - 👀

🔥 - ⚡ - 🥟 - 🌶️ - 💥 - 👀

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fly by Jing

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Featured Email Marketing Assets from

Fly by Jing

Want to opt out of Father's Day?

Want to opt out of Father's Day?

Email from

Fly by Jing

The return of FBJ x FISHWIFE 🔥🐟

The return of FBJ x FISHWIFE 🔥🐟

Email from

Fly by Jing

FIRE MEETS EARTH with these 🌱Plant-Based🌱 Recipes

FIRE MEETS EARTH with these 🌱Plant-Based🌱 Recipes

Email from

Fly by Jing

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Featured Ads and Paid Media Examples from

Fly by Jing

Fly by Jing
Fly by Jing

You sold us out in just 2 months—now, they're back while supplies last. 🥟 Your freezer is about to get hotter.

Dumplings Variety 6 Pack All 3 Flavors

Dumplings Variety 6 Pack All 3 Flavors

Feed Ad from

Fly by Jing

Fly by Jing
Fly by Jing

Free Chili Pepper Oil On All Orders $65+ 🌶️

Free Chili Pepper Oil On All Orders $65+ 🌶️

Feed Ad from

Fly by Jing

Fly by Jing
Fly by Jing

Drizzle the super hot, fragrant, and versatile Chili Pepper Oil to bring a balanced heat to any dish. For a limited time, get it free on your next order $65+ 🌶️

Free Chili Pepper Oil On All Orders $65+ 🌶️

Free Chili Pepper Oil On All Orders $65+ 🌶️

Feed Ad from

Fly by Jing

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://flybyjing.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Fly by Jing
domain SEO authority.

It shows the power of
Fly by Jing
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://flybyjing.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://flybyjing.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://flybyjing.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://flybyjing.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15228
One of the most important metrics for
Fly by Jing
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9990
) and their Domain Rating.

Total Keywords

9990
Why does this matter for
Fly by Jing
SEO strategy? 

This is the total number of keywords where 
Fly by Jing
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2577
The total number of domain who have a link to  
Fly by Jing
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11403
What's a backlink? A link from another domain that redirect to  
Fly by Jing
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11304

Backlinks NoFollow

2631

Backlinks Redirect

97

Backlinks Images

604

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

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payment

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Apple Pay

The website accepts payments with Apple Pay.

payment

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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Related Industries

Condiments

brands overview

A condiment, under the Food industry, is a preparation that is added to food, typically after cooking, to impart a specific flavor, to enhance the flavor, or to complement the dish. It is also used to add texture and nutrients to your meals. 

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