Getting Personal

Marketing Strategy Breakdown

Logo of
Getting Personal
An overview of
Getting Personal
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Getting Personal

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Getting Personal, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Getting Personal team!

Fun fact - they're using emojis in 44796% of their emails - the main ones they use are 📸 🔥 📣 💕 🐰 👋.

On Panoramata, we gather and analyze the entire Getting Personal email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'The Homeware Edition' and 'Snap up this offer before it's too late!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://www.gettingpersonal.co.uk/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Getting Personal

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Getting Personal

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1184.93
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Getting Personal

 gets a score of

-5.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

is - 5 - pm - somewhere - willis - to

Emoji use in subject lines

23.08
% of subject lines have emojis

Most popular emojis

📸 - 🔥 - 📣 - 💕 - 🐰 - 👋

📸 - 🔥 - 📣 - 💕 - 🐰 - 👋

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Getting Personal

Featured Email Marketing Assets from

Getting Personal

The Homeware Edition

The Homeware Edition

Email from

Getting Personal

Snap up this offer before it's too late!

Snap up this offer before it's too late!

Email from

Getting Personal

Hello June…

Hello June…

Email from

Getting Personal

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Getting Personal

Featured Ads and Paid Media Assets from

Getting Personal

Getting Personal
Getting Personal

Popular Gifts | Getting Personal

Popular Gifts | Getting Personal

Feed Ad from

Getting Personal

Getting Personal
Getting Personal

Personalised Chocolate Poem Board

Personalised Chocolate Poem Board

Feed Ad from

Getting Personal

Getting Personal
Getting Personal

🎉 Say well done to your clever clogs for smashing their exam results with a personalised gift! 🎁

Personalised Glass Token - Graduation

Personalised Glass Token - Graduation

Feed Ad from

Getting Personal

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gettingpersonal.co.uk/

Domain Rating

60
This is the overall metric that matters most, as it sets
Getting Personal
domain SEO authority.

It shows the power of
Getting Personal
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gettingpersonal.co.uk/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://www.gettingpersonal.co.uk/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://www.gettingpersonal.co.uk/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://www.gettingpersonal.co.uk/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

742308
One of the most important metrics for
Getting Personal
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
168810
) and their Domain Rating.

Total Keywords

168810
Why does this matter for
Getting Personal
SEO strategy? 

This is the total number of keywords where 
Getting Personal
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3241
The total number of domain who have a link to  
Getting Personal
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

92238
What's a backlink? A link from another domain that redirect to  
Getting Personal
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

92127

Backlinks NoFollow

48534

Backlinks Redirect

35

Backlinks Images

5818

Backlinks Frame

10

Backlinks Form

0

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Getting Personal

Softwares and Marketing eCommerce Stack

Coming soon.

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