Folksy

Marketing Strategy Breakdown

Logo of
Folksy
An overview of
Folksy
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Folksy

- Ecommerce marketing strategy

There’s a lot to learn from Folksy ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Folksy team!

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 🇧 🇬 👑 🐝.

On Panoramata, we gather and analyze the entire Folksy email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Made to Last' and 'The Folksy Online Spring Market is OPEN!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://folksy.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Folksy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
23.0
characters

What about

Folksy

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2975.48
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Folksy

 gets a score of

-3.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Online - Spring - Market - is - Shades - Made

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

🇧 - 🇬 - 👑 - 🐝

🇧 - 🇬 - 👑 - 🐝

What does it say about their email marketing strategy - especially on their subject lines? They don't use that much emojis that are widely used by other brands, which is a good thing!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Folksy

with Panoramata

Featured Email Marketing Assets from

Folksy

Made to Last

Made to Last

Email from

Folksy

The Folksy Online Spring Market is OPEN!

The Folksy Online Spring Market is OPEN!

Email from

Folksy

Royal Ju-bee-lee  🐝  👑  🇬‍🇧

Royal Ju-bee-lee  🐝  👑  🇬‍🇧

Email from

Folksy

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Featured Ads and Paid Media Examples from

Folksy

Folksy
Folksy

Support the makers. Buy handmade.

Bee Box, Bee Hotel, Large, in 'Forest Mushroom'

Bee Box, Bee Hotel, Large, in 'Forest Mushroom'

Feed Ad from

Folksy

Folksy
Folksy

Feed Ad from

Folksy

Folksy
Folksy

Feed Ad from

Folksy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://folksy.com/

Domain Rating

77
This is the overall metric that matters most, as it sets
Folksy
domain SEO authority.

It shows the power of
Folksy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://folksy.com/
, as their domain authority is
77
, their score can be considered under average.

Here, for
https://folksy.com/
, as their domain authority is
77
, their score can be considered average.

Here, for
https://folksy.com/
, as their domain authority is
77
, their score can be considered pretty good! 🙌

Here, for
https://folksy.com/
, as their domain authority is
77
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

55229
One of the most important metrics for
Folksy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
104427
) and their Domain Rating.

Total Keywords

104427
Why does this matter for
Folksy
SEO strategy? 

This is the total number of keywords where 
Folksy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Folksy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2415405
What's a backlink? A link from another domain that redirect to  
Folksy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2323573

Backlinks NoFollow

86018

Backlinks Redirect

45541

Backlinks Images

1019031

Backlinks Frame

45013

Backlinks Form

414

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Related Industries

Gifts

brands overview

Personalized gifts industry is up and blooming with innovative brands offering unique and bespoke styles. Personalised gifts allow customers to write their own little messages, include the receiver’s name, send a gift video, or choose the wrapping they want the retailer to use. Take these brands for example: uncommon goods, Getting Personal, Folksy, and Smartbox France among many others.

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