Smartbox France

Marketing Strategy Breakdown

Logo of
Smartbox France
An overview of
Smartbox France
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Smartbox France

- Ecommerce marketing strategy

There’s a lot to learn from Smartbox France ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Smartbox France could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 66.67% of their emails - the main ones they use are ⏰ ✨ 🎁 😍 🎇 💕.

On Panoramata, we gather and analyze the entire Smartbox France email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Joyeuse fête des Mères 💐' and 'Célébrez l'amour comme il se doit 💕'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.smartbox.com/fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Smartbox France

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
36.0
characters

What about

Smartbox France

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

721.52
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Smartbox France

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Friday - Pour - vos - abonnées - À - se

Emoji use in subject lines

66.67
% of subject lines have emojis

Most popular emojis

⏰ - ✨ - 🎁 - 😍 - 🎇 - 💕

⏰ - ✨ - 🎁 - 😍 - 🎇 - 💕

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Smartbox France

Featured Email Marketing Assets from

Smartbox France

Joyeuse fête des Mères 💐

Joyeuse fête des Mères 💐

Email from

Smartbox France

Célébrez l'amour comme il se doit 💕

Célébrez l'amour comme il se doit 💕

Email from

Smartbox France

Dernières heures 🕐

Dernières heures 🕐

Email from

Smartbox France

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Smartbox France

Featured Ads and Paid Media Assets from

Smartbox France

Smartbox France
Smartbox France

Feed Ad from

Smartbox France

Smartbox France
Smartbox France

Feed Ad from

Smartbox France

Smartbox France
Smartbox France

Feed Ad from

Smartbox France

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.smartbox.com/fr/

Domain Rating

74
This is the overall metric that matters most, as it sets
Smartbox France
domain SEO authority.

It shows the power of
Smartbox France
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.smartbox.com/fr/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.smartbox.com/fr/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.smartbox.com/fr/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.smartbox.com/fr/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

711731
One of the most important metrics for
Smartbox France
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
89548
) and their Domain Rating.

Total Keywords

89548
Why does this matter for
Smartbox France
SEO strategy? 

This is the total number of keywords where 
Smartbox France
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Smartbox France
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

23892
What's a backlink? A link from another domain that redirect to  
Smartbox France
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

23782

Backlinks NoFollow

6810

Backlinks Redirect

99

Backlinks Images

2967

Backlinks Frame

3

Backlinks Form

0

Need more assets?
Unlock all the assets on

Smartbox France

Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Visual Website Optimizer

Visual Website Optimizer

VWO provides A/B, split and multivariate testing software.

analytics

Discover →More details →

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