Average subject length
36
characters
Average characters per email subject line. Shorter subjects are less likely to be cut off in the inbox.
Average email size
945.31
kB
Average email weight in kB. Lighter emails need less data to load.
Average spam score
-2.1
Low spam score
Average SpamAssassin score across sampled emails. Lower scores indicate fewer spam signals; this does not measure inbox placement.
Usual sending provider
Iterable
Email platform detected in this brand’s campaigns. Compare the tools behind their email marketing.
Subject lines with emojis (%)
1.47
Share of sampled subject lines containing an emoji. This describes a creative habit, not its performance.
Most common words
First - Time: - Free - Access - Get - Free
Words appearing most often in the sampled subject lines.
Most popular emojis
💃
Emojis appearing most often in the sampled subject lines.
Domain rating
73
/ 100
Higher authority
Strength of the website’s backlink profile, scored from 0 to 100. Higher is stronger.
Estimated organic traffic
88159
Estimated visits from unpaid search results. Compare with similar brands to gauge search visibility.
Total keywords
8990
Search terms where the website ranks in the top 100 results. More keywords indicate broader search visibility.
Referring domains
5085
Distinct websites linking to this brand. One site can contribute multiple backlinks.
Total backlinks
25343
Total links from other websites pointing to this brand.
Text backlinks
25277
Backlinks attached to clickable text rather than an image.
Nofollow backlinks
11050
Backlinks carrying the nofollow attribute, a hint to search engines about how to treat the link.
Redirect backlinks
58
Backlinks that lead to the brand through a redirect.
Image backlinks
1774
Backlinks attached to images rather than text.
Frame backlinks
1
Backlinks recorded inside embedded frames.
Form backlinks
5
Links recorded through HTML form actions.
Explore more brands in these industries
Interested to gather some elements regarding Mirror ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Mirror could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Iterable .
Fun fact - they're using emojis in 1.47% of their emails - the main ones they use are 💃.
On Panoramata, we gather and analyze the entire Mirror email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Two Ways To Try The Mirror' and 'Discover The Nearly Invisible Home Gym'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://www.mirror.co/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
Track and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1-minute signup, no credit card required
with Mehdi, our founder
