Grown Alchemist

Marketing Strategy Breakdown

Logo of
Grown Alchemist
An overview of
Grown Alchemist
Marketing Strategy data - their Email Marketing Strategy (some of their
Hubspot
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Grown Alchemist

- Ecommerce marketing strategy

We'll explore here some marketing assets of Grown Alchemist , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Hubspot (yeah, who knew Hubspot was trying to enter ecommerce? Well, they have solutions with integrations to Shopify, so you can use their well known CRM).

Fun fact - they're using emojis in 7.69% of their emails - the main ones they use are ☀️ ⏳.

We display here a overview of Grown Alchemist email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Winter hair essentials + Click Frenzy 20% off*' and 'Click Frenzy Final Hours! Site-wide 20% off excluding Kits.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.grownalchemist.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Grown Alchemist

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

Grown Alchemist

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2886.62
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Grown Alchemist

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Hubspot

Most common words

you - covered - with - this - A - Eye

Emoji use in subject lines

7.69
% of subject lines have emojis

Most popular emojis

☀️ - ⏳

☀️ - ⏳

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? There are regular emojis, that every brand can use - mainly because they relate to emotions, rather than lines of business (even if it's not the majority of the cases). Here, what's interesting is that they seem to be using emojis that are specific to their positionning/industry/line of business - which is great because they can stand out in any inbox cluttered with emojis that everyone uses!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Grown Alchemist

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Featured Email Marketing Assets from

Grown Alchemist

Winter hair essentials + Click Frenzy 20% off*

Winter hair essentials + Click Frenzy 20% off*

Email from

Grown Alchemist

Click Frenzy Final Hours! Site-wide 20% off excluding Kits.

Click Frenzy Final Hours! Site-wide 20% off excluding Kits.

Email from

Grown Alchemist

Your New AM Routine ☀️

Your New AM Routine ☀️

Email from

Grown Alchemist

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Featured Ads and Paid Media Examples from

Grown Alchemist

Grown Alchemist
Grown Alchemist

Experience a new evolution in skincare with Grown Alchemist.Browse our collection of clean formulated, science-led, clinically proven skincare, body care, and haircare products. Reset your skin health and achieve optimal skin function.Get 10% Off your first order, shop online today!

Hydra-Repair Day Cream-65ml

Hydra-Repair Day Cream-65ml

Feed Ad from

Grown Alchemist

Grown Alchemist
Grown Alchemist

Get a Free Lip Love Kit featuring two hydrating lip treatments when you spend $150. Shop Grown Alchemist for award-winning skincare, body care + hair care made with Vegan, Cruelty-Free Ingredients.

Amenity Kit - Kit

Amenity Kit - Kit

Feed Ad from

Grown Alchemist

Grown Alchemist
Grown Alchemist

Get a Free Lip Love Kit featuring two hydrating lip treatments when you spend $150. Shop Grown Alchemist for award-winning skincare, body care + hair care made with Vegan, Cruelty-free ingredients.

Shampoo - 500mL

Shampoo - 500mL

Feed Ad from

Grown Alchemist

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.grownalchemist.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Grown Alchemist
domain SEO authority.

It shows the power of
Grown Alchemist
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.grownalchemist.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.grownalchemist.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.grownalchemist.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.grownalchemist.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

27565
One of the most important metrics for
Grown Alchemist
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5428
) and their Domain Rating.

Total Keywords

5428
Why does this matter for
Grown Alchemist
SEO strategy? 

This is the total number of keywords where 
Grown Alchemist
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1852
The total number of domain who have a link to  
Grown Alchemist
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12091
What's a backlink? A link from another domain that redirect to  
Grown Alchemist
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11938

Backlinks NoFollow

3912

Backlinks Redirect

139

Backlinks Images

1232

Backlinks Frame

0

Backlinks Form

14

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Related Industries

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brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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