Mented Cosmetics

Marketing Strategy Breakdown

Logo of
Mented Cosmetics

Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!

An overview of
Mented Cosmetics
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Mented Cosmetics

- Ecommerce marketing strategy

There’s a lot to learn from Mented Cosmetics ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Mented Cosmetics team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44.36% of their emails - the main ones they use are ⏰ 🚨 ✨ 💄 🎁 😍.

On Panoramata, we gather and analyze the entire Mented Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'One Unused Offer! 👀' and 'Memorial Day Sale Ends TONIGHT!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://www.mentedcosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Mented Cosmetics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
28.0
characters

What about

Mented Cosmetics

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1906.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mented Cosmetics

 gets a score of

-1.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

It - All. - Say - goodbye - Guess - TONIGHT

Emoji use in subject lines

44.36
% of subject lines have emojis

Most popular emojis

⏰ - 🚨 - ✨ - 💄 - 🎁 - 😍

⏰ - 🚨 - ✨ - 💄 - 🎁 - 😍

Let's take a moment to review their emoji use. First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mented Cosmetics

Featured Email Marketing Assets from

Mented Cosmetics

One Unused Offer! 👀

One Unused Offer! 👀

Email from

Mented Cosmetics

Memorial Day Sale Ends TONIGHT!

Memorial Day Sale Ends TONIGHT!

Email from

Mented Cosmetics

See what everyone is talking about...

See what everyone is talking about...

Email from

Mented Cosmetics

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Mented Cosmetics

Featured Ads and Paid Media Assets from

Mented Cosmetics

Mented Cosmetics
Mented Cosmetics

This month and every month, celebrating YOUR melanin. Our cosmetics were made with your hue in mind. 🖤Shop Andrea's Blush: https://bit.ly/3qn65XTRated 5 Stars ⭐⭐⭐⭐⭐Choose 3 products and get 25% off with code: PICK3 🖤

Celebrating Black History Month

Celebrating Black History Month

Feed Ad from

Mented Cosmetics

Mented Cosmetics
Mented Cosmetics

Beauty ✨Ment✨ for you. Deeply pigmented, non-toxic, and easy to use.

Lip Liners

Lip Liners

Feed Ad from

Mented Cosmetics

Mented Cosmetics
Mented Cosmetics

Beauty ✨Ment✨ for you. Deeply pigmented, non-toxic, and easy to use.

Lip Liners

Lip Liners

Feed Ad from

Mented Cosmetics

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mentedcosmetics.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Mented Cosmetics
domain SEO authority.

It shows the power of
Mented Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mentedcosmetics.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://www.mentedcosmetics.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://www.mentedcosmetics.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://www.mentedcosmetics.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

22565
One of the most important metrics for
Mented Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
19636
) and their Domain Rating.

Total Keywords

19636
Why does this matter for
Mented Cosmetics
SEO strategy? 

This is the total number of keywords where 
Mented Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2757
The total number of domain who have a link to  
Mented Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18868
What's a backlink? A link from another domain that redirect to  
Mented Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18650

Backlinks NoFollow

9391

Backlinks Redirect

216

Backlinks Images

3791

Backlinks Frame

0

Backlinks Form

2

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Mented Cosmetics

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Bold Subscriptions

Bold Subscriptions

Subscription box system for Shopify.

shop

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Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

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Elfsight

Elfsight

Social website widget provider.

widgets

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GrowthHero

GrowthHero

Track affiliate sales referral system for Shopify.

shop

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →

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