Volition Beauty

Marketing Strategy Breakdown

Logo of
Volition Beauty
An overview of
Volition Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Volition Beauty

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Volition Beauty ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Volition Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 83.9% of their emails - the main ones they use are ✨ ☀️ 🌟 💧 🧡 💞.

We display here a overview of Volition Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Meet the Innovator Behind the Golden Eye Brightening Serum' and 'SALE ENDS TONIGHT! Don't miss the BEST deals of the season ⏰'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://volitionbeauty.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Volition Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

Volition Beauty

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1417.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Volition Beauty

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - Golden - Standard - Last - DAY - FREE

Emoji use in subject lines

83.9
% of subject lines have emojis

Most popular emojis

✨ - ☀️ - 🌟 - 💧 - 🧡 - 💞

✨ - ☀️ - 🌟 - 💧 - 🧡 - 💞

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Volition Beauty

Featured Email Marketing Assets from

Volition Beauty

Meet the Innovator Behind the Golden Eye Brightening Serum

Meet the Innovator Behind the Golden Eye Brightening Serum

Email from

Volition Beauty

SALE ENDS TONIGHT! Don't miss the BEST deals of the season ⏰

SALE ENDS TONIGHT! Don't miss the BEST deals of the season ⏰

Email from

Volition Beauty

Innovator Highlight: Chai Luxe Body Oil ☕️💧💖

Innovator Highlight: Chai Luxe Body Oil ☕️💧💖

Email from

Volition Beauty

Looking for email marketing inspiration? Subscribe to our newsletter!

Download our free 104 Email Marketing Ideas playbook, including

Volition Beauty

We'll never send you spam. Never.

Featured Ads and Paid Media Assets from

Volition Beauty

Volition Beauty
Volition Beauty

Feed Ad from

Volition Beauty

Volition Beauty
Volition Beauty

Feed Ad from

Volition Beauty

Volition Beauty
Volition Beauty

Feed Ad from

Volition Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://volitionbeauty.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Volition Beauty
domain SEO authority.

It shows the power of
Volition Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://volitionbeauty.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://volitionbeauty.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://volitionbeauty.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://volitionbeauty.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5531
One of the most important metrics for
Volition Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1106
) and their Domain Rating.

Total Keywords

1106
Why does this matter for
Volition Beauty
SEO strategy? 

This is the total number of keywords where 
Volition Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Volition Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

9603
What's a backlink? A link from another domain that redirect to  
Volition Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

9339

Backlinks NoFollow

5412

Backlinks Redirect

84

Backlinks Images

3942

Backlinks Frame

0

Backlinks Form

0

Need more assets?
Unlock all the assets on

Volition Beauty

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Algolia

Algolia

Algolia's Search API makes it possible to deliver a search experience in your apps & websites.

widgets

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →
FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
Iterate

Iterate

website and email surveys system.

widgets

Discover →More details →
JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

Discover →More details →
LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

Discover →More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Optimizely

Optimizely

Optimizely empowers companies to deliver more relevant and effective digital experiences on websites and mobile through A/B testing and personalization.

analytics

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

Discover →More details →
Rakuten Affiliate

Rakuten Affiliate

Affiliate network from Rakuten.

ads

Discover →More details →
Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

Discover →More details →
Retention Science

Retention Science

ReSci help companies maximize customer lifetime value and retention using predictive technology.

analytics

Discover →More details →
Referral Candy

Referral Candy

Run a fully automated, customizable and integrated referral program with ReferralCandy.

ads

Discover →More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

Discover →More details →
Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

Discover →More details →
QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

Discover →More details →
SkimLinks

SkimLinks

A content-to-commerce platform for publishers to attempt to monetize their content through automatic affiliation of product links, and sharing the resulting shopping-intent data with marketers.

ads

Discover →More details →
Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

Discover →More details →
Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

Discover →More details →
Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

Discover →More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

Discover →More details →
zipPay

zipPay

Buy now and pay later online and in-store system from Australia. Includes zipMoney.

payment

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Burst Oral Care

Personal Care

More details →

La Rosée

Personal Care

More details →

Sunday Riley

Personal Care

More details →

Crabtree & Evelyn

Personal Care

More details →

Nazan Schnapp

Personal Care

More details →

Living Proof

Personal Care

More details →

Related Insights

40 Discount eCommerce & Promotion Ideas (+ Examples)

Are you looking for discount email ideas, promotion ideas, email marketing ideas for sales or promotions?

Marketing
40 Discount eCommerce & Promotion Ideas (+ Examples)

5 Best Tools For Ecommerce Competitor Analysis

Good brands work hard to get their creative juices flowing and to get campaigns out. Smart eCommerce brands cut the “learning curve” by directly learning from their competitors. Competitor tracking is essential for any eCommerce brand’s success.

Marketing
5 Best Tools For Ecommerce Competitor Analysis

Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Let’s take a closer look at some of the best marketing practices by Lululemon.

Marketing
Lululemon Marketing Strategy: A breakdown of best practices on their website, email marketing, and ads

Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.