Hungryroot

Marketing Strategy Breakdown

Logo of
Hungryroot
An overview of
Hungryroot
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Hungryroot

- Ecommerce marketing strategy

Interested to gather some elements regarding Hungryroot ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 23 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Hungryroot team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 0.41% of their emails - the main ones they use are ☀️.

We display here a overview of Hungryroot email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Last chance: 50% off groceries' and 'Meal prep without the work'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 61 on https://www.hungryroot.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Hungryroot

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
23.0
characters

What about

Hungryroot

then?

With their average of

23

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

525.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hungryroot

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

Groceries? - zzZzzZzzZzzzzzz... - save - Early - Still - body

Emoji use in subject lines

0.41
% of subject lines have emojis

Most popular emojis

☀️

☀️

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? They seem to mainly use emojis they carefully pick to differenciate themselves from all the other DTC brand. Kudos!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hungryroot

Featured Email Marketing Assets from

Hungryroot

Last chance: 50% off groceries

Last chance: 50% off groceries

Email from

Hungryroot

Meal prep without the work

Meal prep without the work

Email from

Hungryroot

Take it easy

Take it easy

Email from

Hungryroot

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Hungryroot

Featured Ads and Paid Media Assets from

Hungryroot

Hungryroot
Hungryroot

The Easiest Way to Eat Healthy

The Easiest Way to Eat Healthy

Feed Ad from

Hungryroot

Hungryroot
Hungryroot

The Easiest Way to Eat Healthy

The Easiest Way to Eat Healthy

Feed Ad from

Hungryroot

Hungryroot
Hungryroot

The Easiest Way to Eat Healthy

The Easiest Way to Eat Healthy

Feed Ad from

Hungryroot

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hungryroot.com/

Domain Rating

61
This is the overall metric that matters most, as it sets
Hungryroot
domain SEO authority.

It shows the power of
Hungryroot
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hungryroot.com/
, as their domain authority is
61
, their score can be considered under average.

Here, for
https://www.hungryroot.com/
, as their domain authority is
61
, their score can be considered average.

Here, for
https://www.hungryroot.com/
, as their domain authority is
61
, their score can be considered pretty good! 🙌

Here, for
https://www.hungryroot.com/
, as their domain authority is
61
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

284884
One of the most important metrics for
Hungryroot
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
27976
) and their Domain Rating.

Total Keywords

27976
Why does this matter for
Hungryroot
SEO strategy? 

This is the total number of keywords where 
Hungryroot
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2198
The total number of domain who have a link to  
Hungryroot
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

27512
What's a backlink? A link from another domain that redirect to  
Hungryroot
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27428

Backlinks NoFollow

19542

Backlinks Redirect

84

Backlinks Images

1829

Backlinks Frame

0

Backlinks Form

0

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Hungryroot

Softwares and Marketing eCommerce Stack

Datadog

Datadog

Cloud Monitoring as a Service system.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →

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Related Industries

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Food delivery is a fast-growing industry. The advent of food delivery apps has increased the speed and accessibility of obtaining your favorite foods. Now you can order your favorite food from the restaurant downtown and have it delivered to your front door. In addition, online delivery platforms are also increasing customers' convenience and choice by offering tempting discounts and deals. With a mere tap on the app, customers may order from any restaurant.

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