Imperfect Food

Marketing Strategy Breakdown

Logo of
Imperfect Food
An overview of
Imperfect Food
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Imperfect Food

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Imperfect Food, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 🥕 🍐 🍓 🍠 🍊 🙌.

On Panoramata, we gather and analyze the entire Imperfect Food email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Hi! It's Matty from Imperfect.' and 'Want to get to know Imperfect better? 🍐🥕'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 74 on https://www.imperfectfoods.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Imperfect Food

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
42.0
characters

What about

Imperfect Food

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2494.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Imperfect Food

 gets a score of

-4.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Looking - for - a - better - Hi - Sustainable

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

🥕 - 🍐 - 🍓 - 🍠 - 🍊 - 🙌

🥕 - 🍐 - 🍓 - 🍠 - 🍊 - 🙌

Let's take a moment to review their emoji use. Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Imperfect Food

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Featured Email Marketing Assets from

Imperfect Food

Hi! It's Matty from Imperfect.

Hi! It's Matty from Imperfect.

Email from

Imperfect Food

Want to get to know Imperfect better? 🍐🥕

Want to get to know Imperfect better? 🍐🥕

Email from

Imperfect Food

2022 is the year of Drusilla 🙌

2022 is the year of Drusilla 🙌

Email from

Imperfect Food

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Featured Ads and Paid Media Examples from

Imperfect Food

Imperfect Food
Imperfect Food

New customers enjoy 20% off your first 4 orders. with code GETFOOD at checkout. 👏🥕

Feed Ad from

Imperfect Food

Imperfect Food
Imperfect Food

Feed Ad from

Imperfect Food

Imperfect Food
Imperfect Food

Feed Ad from

Imperfect Food

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.imperfectfoods.com/

Domain Rating

74
This is the overall metric that matters most, as it sets
Imperfect Food
domain SEO authority.

It shows the power of
Imperfect Food
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.imperfectfoods.com/
, as their domain authority is
74
, their score can be considered under average.

Here, for
https://www.imperfectfoods.com/
, as their domain authority is
74
, their score can be considered average.

Here, for
https://www.imperfectfoods.com/
, as their domain authority is
74
, their score can be considered pretty good! 🙌

Here, for
https://www.imperfectfoods.com/
, as their domain authority is
74
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

222044
One of the most important metrics for
Imperfect Food
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
21552
) and their Domain Rating.

Total Keywords

21552
Why does this matter for
Imperfect Food
SEO strategy? 

This is the total number of keywords where 
Imperfect Food
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Imperfect Food
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Imperfect Food
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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