Milk Bar

Marketing Strategy Breakdown

Logo of
Milk Bar
An overview of
Milk Bar
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Milk Bar

- Ecommerce marketing strategy

You can access here some of the data we collect on Milk Bar ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Milk Bar could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 🚨 🎉 🏃 🎓 🎂 🙌.

We display here a overview of Milk Bar email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'It's time to get treats for Memorial Day!' and 'Snag two Truffle Crumb Cake flavors at once!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 73 on https://milkbarstore.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Milk Bar

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

Milk Bar

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3077.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Milk Bar

 gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

a - Milk - Bar - wedding - Last - Welcome

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

🚨 - 🎉 - 🏃 - 🎓 - 🎂 - 🙌

🚨 - 🎉 - 🏃 - 🎓 - 🎂 - 🙌

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThey're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Milk Bar

Featured Email Marketing Assets from

Milk Bar

It's time to get treats for Memorial Day!

It's time to get treats for Memorial Day!

Email from

Milk Bar

Snag two Truffle Crumb Cake flavors at once!

Snag two Truffle Crumb Cake flavors at once!

Email from

Milk Bar

New Hilly recipe just dropped!

New Hilly recipe just dropped!

Email from

Milk Bar

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Milk Bar

Featured Ads and Paid Media Assets from

Milk Bar

Milk Bar
Milk Bar

IT'S OKAY TO WISH FOR MORE MILK BAR

IT'S OKAY TO WISH FOR MORE MILK BAR

Feed Ad from

Milk Bar

Milk Bar
Milk Bar

IT'S OKAY TO WISH FOR MORE MILK BAR

IT'S OKAY TO WISH FOR MORE MILK BAR

Feed Ad from

Milk Bar

Milk Bar
Milk Bar

Feed Ad from

Milk Bar

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://milkbarstore.com/

Domain Rating

73
This is the overall metric that matters most, as it sets
Milk Bar
domain SEO authority.

It shows the power of
Milk Bar
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://milkbarstore.com/
, as their domain authority is
73
, their score can be considered under average.

Here, for
https://milkbarstore.com/
, as their domain authority is
73
, their score can be considered average.

Here, for
https://milkbarstore.com/
, as their domain authority is
73
, their score can be considered pretty good! 🙌

Here, for
https://milkbarstore.com/
, as their domain authority is
73
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

293843
One of the most important metrics for
Milk Bar
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
32645
) and their Domain Rating.

Total Keywords

32645
Why does this matter for
Milk Bar
SEO strategy? 

This is the total number of keywords where 
Milk Bar
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7770
The total number of domain who have a link to  
Milk Bar
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

69787
What's a backlink? A link from another domain that redirect to  
Milk Bar
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

68911

Backlinks NoFollow

12821

Backlinks Redirect

157

Backlinks Images

2704

Backlinks Frame

0

Backlinks Form

683

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Milk Bar

Softwares and Marketing eCommerce Stack

Coming soon.

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