Kiko Milano - EN

Marketing Strategy Breakdown

Logo of
Kiko Milano - EN
An overview of
Kiko Milano - EN
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Kiko Milano - EN

- Ecommerce marketing strategy

You can access here some of the data we collect on Kiko Milano - EN ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Kiko Milano - EN could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of Kiko Milano - EN email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Enter the world of KIKO Milano' and 'KIKO: Italian DNA'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.kikocosmetics.com/en-us/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Kiko Milano - EN

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Kiko Milano - EN

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

237.65
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kiko Milano - EN

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Discover - MyKIKO - your - privileged - KIKO: - of

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Kiko Milano - EN

Featured Email Marketing Assets from

Kiko Milano - EN

Enter the world of KIKO Milano

Enter the world of KIKO Milano

Email from

Kiko Milano - EN

KIKO: Italian DNA

KIKO: Italian DNA

Email from

Kiko Milano - EN

Discover MyKIKO your privileged access to the KIKO universe!

Discover MyKIKO your privileged access to the KIKO universe!

Email from

Kiko Milano - EN

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Kiko Milano - EN

Featured Ads and Paid Media Assets from

Kiko Milano - EN

Kiko Milano - EN
Kiko Milano - EN

Dein Lieblings-Liquid-Lipstick feiert seinen 10. Geburtstag mit neuen Farben und Packaging in Limited-Edition! 😍💋#KIKOLips #UnlimitedDoubleTouch

Greif zu 💄

Greif zu 💄

Feed Ad from

Kiko Milano - EN

Kiko Milano - EN
Kiko Milano - EN

Grab yours now 💄

Grab yours now 💄

Feed Ad from

Kiko Milano - EN

Kiko Milano - EN
Kiko Milano - EN

Accentuate your lips with colour & shine 💄 Grab our special edition iconic 2-step lipstick, now online and in stores! 💋

Feed Ad from

Kiko Milano - EN

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kikocosmetics.com/en-us/

Domain Rating

72
This is the overall metric that matters most, as it sets
Kiko Milano - EN
domain SEO authority.

It shows the power of
Kiko Milano - EN
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kikocosmetics.com/en-us/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.kikocosmetics.com/en-us/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.kikocosmetics.com/en-us/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.kikocosmetics.com/en-us/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

110029
One of the most important metrics for
Kiko Milano - EN
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16417
) and their Domain Rating.

Total Keywords

16417
Why does this matter for
Kiko Milano - EN
SEO strategy? 

This is the total number of keywords where 
Kiko Milano - EN
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

912
The total number of domain who have a link to  
Kiko Milano - EN
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

12115
What's a backlink? A link from another domain that redirect to  
Kiko Milano - EN
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11721

Backlinks NoFollow

3071

Backlinks Redirect

389

Backlinks Images

2160

Backlinks Frame

0

Backlinks Form

5

Need more assets?
Unlock all the assets on

Kiko Milano - EN

Softwares and Marketing eCommerce Stack

Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

Discover →More details →
ScalaPay

ScalaPay

Buy now pay later system from Italy.

payment

Discover →More details →

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