L'Oréal Paris

Marketing Strategy Breakdown

Logo of
L'Oréal Paris
An overview of
L'Oréal Paris
Marketing Strategy data - their Email Marketing Strategy (some of their
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

L'Oréal Paris

- Ecommerce marketing strategy

You can access here some of the data we collect on L'Oréal Paris ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

We display here a overview of L'Oréal Paris email marketing strategy - along with other brands from the Personal Care industry.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

L'Oréal Paris

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
characters

What about

L'Oréal Paris

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

L'Oréal Paris

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Most common words

Emoji use in subject lines

% of subject lines have emojis

Most popular emojis

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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L'Oréal Paris

Featured Email Marketing Assets from

L'Oréal Paris

Email from

L'Oréal Paris

Email from

L'Oréal Paris

Email from

L'Oréal Paris

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

L'Oréal Paris

Featured Ads and Paid Media Assets from

L'Oréal Paris

L'Oréal Paris
L'Oréal Paris

Feed Ad from

L'Oréal Paris

L'Oréal Paris
L'Oréal Paris

Feed Ad from

L'Oréal Paris

L'Oréal Paris
L'Oréal Paris

Feed Ad from

L'Oréal Paris

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lorealparis.com/

Domain Rating

This is the overall metric that matters most, as it sets
L'Oréal Paris
domain SEO authority.

It shows the power of
L'Oréal Paris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lorealparis.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://www.lorealparis.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://www.lorealparis.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://www.lorealparis.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

One of the most important metrics for
L'Oréal Paris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
) and their Domain Rating.

Total Keywords

Why does this matter for
L'Oréal Paris
SEO strategy? 

This is the total number of keywords where 
L'Oréal Paris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

The total number of domain who have a link to  
L'Oréal Paris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

What's a backlink? A link from another domain that redirect to  
L'Oréal Paris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

Backlinks NoFollow

Backlinks Redirect

Backlinks Images

Backlinks Frame

Backlinks Form

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L'Oréal Paris

Softwares and Marketing eCommerce Stack

Coming soon.

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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