Ecommerce Analysis per Industry - Brand and Strategies Examples

Makeup

Discover here many brands of the

Makeup

industry - and for each brand, their main marketing moves, strategies and ecommerce software stack used (get insights on their Ads, Email Marketing, Landing Pages).

On Panoramata, you can track and monitor the marketing actions of any brand of any industry.


Here, our goal is to feature some of the best performing online brands from the

Makeup

industry, to give you the marketing insights we collected and showcase some of the datapoints that we collect daily.

Some brands you can monitor using Panoramata

Haleys

HALEYS beauty is a makeup company focused on enhancing the complexion through safe non-irritating ingredients. Shop 100% cruelty-free and vegan makeup.

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27
27
Domain autority
1757
Total Traffic
-1.3
-1.3
-1.3
Average Spam Score
Influencer approved ✅ RE:Invent BB Drops @ 50% off
Influencer approved ✅ RE:Invent BB Drops @ 50% off
Memorial Day ready! 20% OFF SITE WIDE ❤️ 🤍 💙
Memorial Day ready! 20% OFF SITE WIDE ❤️ 🤍 💙
ENDS TODAY ⏰  Don't miss out...
ENDS TODAY ⏰ Don't miss out...
More details →

War Paint For Men

Discover War Paint Makeup For Men UK. Our ethos is to break the stigma that makeup is solely for women. We are all about making men feel comfortable to shout about wearing makeup.

45
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45
Domain autority
9745
Total Traffic
-0.1
-0.1
-0.1
Average Spam Score
4 For 3 Across The War Paint Range.
4 For 3 Across The War Paint Range.
Get 26% Off For 26 Hours
Get 26% Off For 26 Hours
4 For 3 Across War Paint
4 For 3 Across War Paint
More details →

Blissim

Blissim, c’est le numéro un de la box beauté en France. Chaque mois, nous dénichons pour vous la crème des produits aux 4 coins du globe, entre grandes marques et petites pépites qui deviendront vos chouchous absolus. Blissim c’est aussi et surtout une offre beauté inspirante accessible à toutes. Notre e-shop rempli de milliers de merveilles, nos coffrets en édition limitée, nos nouvelles marques exclusives…

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64
Domain autority
263045
Total Traffic
-0.5
-0.5
-0.5
Average Spam Score
La recette secrète de la peau douce ! 🌿
La recette secrète de la peau douce ! 🌿
Dernier week-end pour faire vos cadeaux 🎅🏻
Dernier week-end pour faire vos cadeaux 🎅🏻
Votre box beauté personnalisée pour 1€ 💌
Votre box beauté personnalisée pour 1€ 💌
More details →

MOB

At MOB Beauty, our mission is to do makeup better. MOB is for anyone who considers clean makeup to be a necessity and believes cosmetics packaging needs to be re-thought. We are next-level clean, vegan, sustainable, cruelty-free, gluten free, pro-quality.

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29
Domain autority
889
Total Traffic
-2.3
-2.3
-2.3
Average Spam Score
Take your makeup to the next level
Take your makeup to the next level
On Wednesdays we wear…
On Wednesdays we wear…
Say "YES" to clean beauty
Say "YES" to clean beauty
More details →

REFY

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30
Domain autority
32321
Total Traffic
-1.7
-1.7
-1.7
Average Spam Score
Merry Christmas
Merry Christmas
The Ultimate Brow Before & Afters!
The Ultimate Brow Before & Afters!
Get The Look...
Get The Look...
More details →

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

This portion of personal care industry is growing due to a number of factors, including the increasing popularity of social media and the rising disposable income of consumers. The main marketing strategies for makeup brands include celebrity endorsements, influencer marketing, and online advertising. A makeup brand can beat its competition by offering a unique product, providing superior customer service, or having a strong social media presence. The main digital marketing strategies for makeup brands include influencer marketing, online advertising, and content marketing. Email marketing is also a popular strategy for makeup brands, as it allows them to stay in touch with their customers and promote new products.

Some ecommerce softwares used by these brands

Outgrow

Interactive content to generate leads (surveys, pop ups, etc.)

lead generation

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Bento

World class marketing automation software designed for eCommerce.

Email Marketing Automation

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Carrd

Simple, free, fully responsive one-page sites for pretty much anything.

Landing pages

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Weglot

The easiest way to translate your eshop. Automatic translations at an affordable pricing and great SEO scores.

Translation

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Unbounce Published Landing

A published Unbounce page.

cms

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Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Octane AI

The most powerful quiz platform for Shopify

widgets

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

shop

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Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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