Estée Lauder

Marketing Strategy Breakdown

Logo of
Estée Lauder
An overview of
Estée Lauder
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Estée Lauder

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Estée Lauder, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 47 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 80.43% of their emails - the main ones they use are ✨ ⏰ ☀️ ⭐ 💐 💫.

On Panoramata, we gather and analyze the entire Estée Lauder email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Final Countdown ⏰ Free 8-Piece Gift with your purchase.' and '🌠 Post Long Weekend Skin Recovery is Key'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.esteelauder.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Estée Lauder

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
47.0
characters

What about

Estée Lauder

then?

With their average of

47

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1440.42
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Estée Lauder

 gets a score of

0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

New - at - Estée - Lauder - The - Your

Emoji use in subject lines

80.43
% of subject lines have emojis

Most popular emojis

✨ - ⏰ - ☀️ - ⭐ - 💐 - 💫

✨ - ⏰ - ☀️ - ⭐ - 💐 - 💫

What does it say about their email marketing strategy - especially on their subject lines? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. Great way to engage for an instant reaction.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Estée Lauder

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Featured Email Marketing Assets from

Estée Lauder

Final Countdown ⏰ Free 8-Piece Gift with your purchase.

Final Countdown ⏰ Free 8-Piece Gift with your purchase.

Email from

Estée Lauder

🌠 Post Long Weekend Skin Recovery is Key

🌠 Post Long Weekend Skin Recovery is Key

Email from

Estée Lauder

☀️ New Limited Edition Skincare Value Sets 🌊

☀️ New Limited Edition Skincare Value Sets 🌊

Email from

Estée Lauder

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Featured Ads and Paid Media Examples from

Estée Lauder

Estée Lauder
Estée Lauder

Feed Ad from

Estée Lauder

Estée Lauder
Estée Lauder

Feed Ad from

Estée Lauder

Estée Lauder
Estée Lauder

Feed Ad from

Estée Lauder

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.esteelauder.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Estée Lauder
domain SEO authority.

It shows the power of
Estée Lauder
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.esteelauder.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.esteelauder.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.esteelauder.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.esteelauder.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

907847
One of the most important metrics for
Estée Lauder
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
130645
) and their Domain Rating.

Total Keywords

130645
Why does this matter for
Estée Lauder
SEO strategy? 

This is the total number of keywords where 
Estée Lauder
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

19735
The total number of domain who have a link to  
Estée Lauder
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Estée Lauder
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Adyen

Adyen

Adyen is a leading provider of omni-channel payment solutions with over 250 payment methods and 187 transaction currencies.

payment

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Olapic

Olapic

Olapic is a Visual Commerce platform that tells your brand's story with curated customer photos & videos.

widgets

Discover →More details →
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PowerReviews

Tag-based customer reviews building system, helps to increase sales.

widgets

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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The perfume industry revolves around the production of scents and essential oils whose major use is to enhance pleasant smells and fragrances. With the kind of attention it pays to hygiene, the perfume industry is an indispensable part of the personal care industry.

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Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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