Kiko Milano - FR

Marketing Strategy Breakdown

Logo of
Kiko Milano - FR
An overview of
Kiko Milano - FR
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Kiko Milano - FR

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Kiko Milano - FR? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Kiko Milano - FR improve their open rate, especially on mobile devices.

On Panoramata, we gather and analyze the entire Kiko Milano - FR email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'KIKO MILANO : l'ADN italien' and 'KIKO MILANO un gage de qualité'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://www.kikocosmetics.com/fr-fr/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Kiko Milano - FR

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
37.0
characters

What about

Kiko Milano - FR

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

238.09
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kiko Milano - FR

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

gage - de - qualité - Rejoignez - KIKO - dans

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Kiko Milano - FR

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Featured Email Marketing Assets from

Kiko Milano - FR

KIKO MILANO : l'ADN italien

KIKO MILANO : l'ADN italien

Email from

Kiko Milano - FR

KIKO MILANO un gage de qualité

KIKO MILANO un gage de qualité

Email from

Kiko Milano - FR

NOUVEAU Twistable Volume & Length Mascara

NOUVEAU Twistable Volume & Length Mascara

Email from

Kiko Milano - FR

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Featured Ads and Paid Media Examples from

Kiko Milano - FR

Kiko Milano - FR
Kiko Milano - FR

Shoppez les incontournables #KIKOMilano grâce à nos torrides soldes d'été! 💄

Préparez-vous pour l'été!

Préparez-vous pour l'été!

Feed Ad from

Kiko Milano - FR

Kiko Milano - FR
Kiko Milano - FR

Votre rouge à lèvres liquide préféré fête ses 10 ans avec un nouveau packaging et de nouvelles couleurs en édition limitée! 😍💋 #KIKOLips #UnlimitedDoubleTouch

Shoppez votre préféré 💄

Shoppez votre préféré 💄

Feed Ad from

Kiko Milano - FR

Kiko Milano - FR
Kiko Milano - FR

Ajoutez une touche de couleur et de brillance à vos lèvres 💄Testez dès maintenant l'édition limitée de notre célèbre rouge à lèvres en 2 étapes, maintenant en ligne et en magasin! 💋

Feed Ad from

Kiko Milano - FR

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kikocosmetics.com/fr-fr/

Domain Rating

72
This is the overall metric that matters most, as it sets
Kiko Milano - FR
domain SEO authority.

It shows the power of
Kiko Milano - FR
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kikocosmetics.com/fr-fr/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://www.kikocosmetics.com/fr-fr/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://www.kikocosmetics.com/fr-fr/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://www.kikocosmetics.com/fr-fr/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

360762
One of the most important metrics for
Kiko Milano - FR
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22984
) and their Domain Rating.

Total Keywords

22984
Why does this matter for
Kiko Milano - FR
SEO strategy? 

This is the total number of keywords where 
Kiko Milano - FR
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2454
The total number of domain who have a link to  
Kiko Milano - FR
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

27445
What's a backlink? A link from another domain that redirect to  
Kiko Milano - FR
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

27322

Backlinks NoFollow

3652

Backlinks Redirect

123

Backlinks Images

2284

Backlinks Frame

0

Backlinks Form

0

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brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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