Monitoring Website Traffic Organic SEO data and Email Marketing Data for BigMoustache, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! BigMoustache could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailjet .
On Panoramata, we gather and analyze the entire BigMoustache email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Envie de recevoir vos recharges de rasage à domicile ?' and 'Un abonnement de lames de rasoir pour votre rasé préféré ?'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.bigmoustache.com/fr/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.
One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.
Average subject length
What about
BigMoustache
then?
With their average of
33
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
BigMoustache
gets a score of
-2.1
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Mailjet
Most common words
L'indispensable - Tout - merci - dira - là... - Ne
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Envie de recevoir vos recharges de rasage à domicile ?
Email from
BigMoustache
Un abonnement de lames de rasoir pour votre rasé préféré ?
Email from
BigMoustache
![[Big Moustache] Votre nouveau mot de passe](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/629a09f123f33e0431f269a8_8zxpez9jbblcs7luok9vbqiccmf5.png)
[Big Moustache] Votre nouveau mot de passe
Email from
BigMoustache
Feed Ad from
BigMoustache
Feed Ad from
BigMoustache
Feed Ad from
BigMoustache
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →Microdata for Google Shopping
Microdata for adding products to Google Shopping.
widgets
Discover →More details →
1 minute signup, no Credit Card required
with Mehdi, our founder
You’ve probably heard of the benefits of competitive analysis before but did you know that it’s also a way for de-risking your growth experiments?
![[Ecommerce Marketing] Automatically track your competitors in one single platform](https://assets-global.website-files.com/60d08d8f7ed64b84fb3552cd/65c4bfb64a1b2535353ab410_3.png)
Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data.
For your benchmark , these 3 softwares will be useful.
