Kylie Cosmetics

Marketing Strategy Breakdown

Logo of
Kylie Cosmetics
An overview of
Kylie Cosmetics
Marketing Strategy data - their Email Marketing Strategy (some of their
Adobe campaign
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Kylie Cosmetics

- Ecommerce marketing strategy

There’s a lot to learn from Kylie Cosmetics ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Kylie Cosmetics could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Adobe campaign .

Fun fact - they're using emojis in 60.98% of their emails - the main ones they use are ✨ 💄 💜 💋 🍉 ❤️.

On Panoramata, we gather and analyze the entire Kylie Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'NEW! Pressed Powder Palettes ✨' and 'Your NEW Essential Palette!✨'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 75 on https://www.kyliecosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Kylie Cosmetics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

Kylie Cosmetics

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1012.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kylie Cosmetics

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Adobe campaign

Most common words

Met - Gala - Look - Shop - Cheers - Best

Emoji use in subject lines

60.98
% of subject lines have emojis

Most popular emojis

✨ - 💄 - 💜 - 💋 - 🍉 - ❤️

✨ - 💄 - 💜 - 💋 - 🍉 - ❤️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Kylie Cosmetics

Featured Email Marketing Assets from

Kylie Cosmetics

NEW! Pressed Powder Palettes ✨

NEW! Pressed Powder Palettes ✨

Email from

Kylie Cosmetics

Your NEW Essential Palette!✨

Your NEW Essential Palette!✨

Email from

Kylie Cosmetics

Up to €10 Off Starts NOW! 🛍️

Up to €10 Off Starts NOW! 🛍️

Email from

Kylie Cosmetics

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Kylie Cosmetics

Featured Ads and Paid Media Assets from

Kylie Cosmetics

Kylie Cosmetics
Kylie Cosmetics

A new 2-in-1, lightweight formula that delivers the color payoff of a lipstick and luminous shine of a gloss while leaving the lips ultra-soft.

NEW Lip Shine Lacquer!

NEW Lip Shine Lacquer!

Feed Ad from

Kylie Cosmetics

Kylie Cosmetics
Kylie Cosmetics

Feed Ad from

Kylie Cosmetics

Kylie Cosmetics
Kylie Cosmetics

A new 2-in-1, lightweight formula that delivers the color payoff of a lipstick and luminous shine of a gloss while leaving the lips ultra-soft.

New! Lip Shine Lacquer

New! Lip Shine Lacquer

Feed Ad from

Kylie Cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.kyliecosmetics.com/

Domain Rating

75
This is the overall metric that matters most, as it sets
Kylie Cosmetics
domain SEO authority.

It shows the power of
Kylie Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.kyliecosmetics.com/
, as their domain authority is
75
, their score can be considered under average.

Here, for
https://www.kyliecosmetics.com/
, as their domain authority is
75
, their score can be considered average.

Here, for
https://www.kyliecosmetics.com/
, as their domain authority is
75
, their score can be considered pretty good! 🙌

Here, for
https://www.kyliecosmetics.com/
, as their domain authority is
75
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Kylie Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2
) and their Domain Rating.

Total Keywords

2
Why does this matter for
Kylie Cosmetics
SEO strategy? 

This is the total number of keywords where 
Kylie Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6491
The total number of domain who have a link to  
Kylie Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

83676
What's a backlink? A link from another domain that redirect to  
Kylie Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

83411

Backlinks NoFollow

12264

Backlinks Redirect

262

Backlinks Images

4107

Backlinks Frame

0

Backlinks Form

2

Need more assets?
Unlock all the assets on

Kylie Cosmetics

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
UserWay

UserWay

Web Accessibility Widget

widgets

Discover →More details →

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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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