Jillian Dempsey

Marketing Strategy Breakdown

Logo of
Jillian Dempsey
An overview of
Jillian Dempsey
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Jillian Dempsey

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Jillian Dempsey, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Jillian Dempsey team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44693% of their emails - the main ones they use are ✨ ✌ 💻 👩🏽.

On Panoramata, we gather and analyze the entire Jillian Dempsey email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'We've got ✨amazing✨ news' and 'You *have* to try these'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://www.jilliandempsey.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Jillian Dempsey

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
28.0
characters

What about

Jillian Dempsey

then?

With their average of

28

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1504.09
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jillian Dempsey

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Red-Carpet - Ready - Allure - Approved: - Barely-There - Sultry

Emoji use in subject lines

12.5
% of subject lines have emojis

Most popular emojis

✨ - ✌ - 💻 - 👩🏽

✨ - ✌ - 💻 - 👩🏽

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Jillian Dempsey

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Featured Email Marketing Assets from

Jillian Dempsey

We've got ✨amazing✨ news

We've got ✨amazing✨ news

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Jillian Dempsey

You *have* to try these

You *have* to try these

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Jillian Dempsey

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Makeup With a Skincare Side Hustle

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Jillian Dempsey

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Featured Ads and Paid Media Examples from

Jillian Dempsey

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Feed Ad from

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Jillian Dempsey

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.jilliandempsey.com/

Domain Rating

42
This is the overall metric that matters most, as it sets
Jillian Dempsey
domain SEO authority.

It shows the power of
Jillian Dempsey
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.jilliandempsey.com/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://www.jilliandempsey.com/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://www.jilliandempsey.com/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://www.jilliandempsey.com/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

4877
One of the most important metrics for
Jillian Dempsey
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1874
) and their Domain Rating.

Total Keywords

1874
Why does this matter for
Jillian Dempsey
SEO strategy? 

This is the total number of keywords where 
Jillian Dempsey
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

355
The total number of domain who have a link to  
Jillian Dempsey
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3498
What's a backlink? A link from another domain that redirect to  
Jillian Dempsey
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3342

Backlinks NoFollow

653

Backlinks Redirect

6

Backlinks Images

132

Backlinks Frame

0

Backlinks Form

143

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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in 5'"
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what my competitors are doing
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on competitors"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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