Leaf Shave

Marketing Strategy Breakdown

Logo of
Leaf Shave
An overview of
Leaf Shave
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Leaf Shave

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Leaf Shave? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,4 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Leaf Shave improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 19.44% of their emails - the main ones they use are 🐝 🚨 🖤 ✨ 🦄 🌱.

On Panoramata, we gather and analyze the entire Leaf Shave email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Collect the Very Berry Bundle & save up to 30%' and 'How Leaf Shave can save you money'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://leafshave.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Leaf Shave

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Leaf Shave

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2541.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Leaf Shave

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

of - plastic-free - razors - Leaf - Prism - your

Emoji use in subject lines

19.44
% of subject lines have emojis

Most popular emojis

🐝 - 🚨 - 🖤 - ✨ - 🦄 - 🌱

🐝 - 🚨 - 🖤 - ✨ - 🦄 - 🌱

Fun emoji take, right? What does that mean for their digital marketing strategy? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Leaf Shave

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Featured Email Marketing Assets from

Leaf Shave

Collect the Very Berry Bundle & save up to 30%

Collect the Very Berry Bundle & save up to 30%

Email from

Leaf Shave

How Leaf Shave can save you money

How Leaf Shave can save you money

Email from

Leaf Shave

Memorial Day Sale: Shop the Mercury Finish

Memorial Day Sale: Shop the Mercury Finish

Email from

Leaf Shave

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Featured Ads and Paid Media Examples from

Leaf Shave

Leaf Shave
Leaf Shave

Feed Ad from

Leaf Shave

Leaf Shave
Leaf Shave

Feed Ad from

Leaf Shave

Leaf Shave
Leaf Shave

Feed Ad from

Leaf Shave

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://leafshave.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Leaf Shave
domain SEO authority.

It shows the power of
Leaf Shave
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://leafshave.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://leafshave.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://leafshave.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://leafshave.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

19498
One of the most important metrics for
Leaf Shave
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
5637
) and their Domain Rating.

Total Keywords

5637
Why does this matter for
Leaf Shave
SEO strategy? 

This is the total number of keywords where 
Leaf Shave
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1124
The total number of domain who have a link to  
Leaf Shave
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4308
What's a backlink? A link from another domain that redirect to  
Leaf Shave
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4257

Backlinks NoFollow

1775

Backlinks Redirect

51

Backlinks Images

297

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

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Facebook Pixel

Facebook Pixel

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analytics

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Facebook Pixel for Shopify

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GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hextom

Hextom

Shopify plugin experts.

shop

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Junip

Junip

Review based widget.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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Mailchimp for WooCommerce

Mailchimp for WooCommerce

Office Mailchimp plugin for WooCommerce platform.

shop

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Related Industries

Razors

brands overview

A razor is a bladed tool primarily used in the removal of body hair through shaving. It can be used by both men and women. There are different types of razors available in the market such as straight razors, safety razors, disposable razors, and electric razors. Aside from razors, shaving cream and aftershave are personal care products used for hair removal. 

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