Athr Beauty
Marketing Strategy Breakdown

Logo of
Athr Beauty
An overview of
Athr Beauty
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Athr Beauty
Ecommerce Marketing Strategy

Interested to gather some elements regarding Athr Beauty ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 22 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Athr Beauty team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 60.53% of their emails - the main ones they use are 👋 😍 💜 🌞 🥂 👀.

On Panoramata, we gather and analyze the entire Athr Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'IT'S HERE! 🌞' and 'You won't believe this…'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://athrbeauty.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Athr Beauty
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
22.0
characters

What about

Athr Beauty

then?

With their average of

22

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3368.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Athr Beauty

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

enter - Spring - WE - JUST - RING - to

Emoji use in subject lines

60.53
% of subject lines have emojis

Most popular emojis

👋 - 😍 - 💜 - 🌞 - 🥂 - 👀

👋 - 😍 - 💜 - 🌞 - 🥂 - 👀

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Athr Beauty

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Featured Email Marketing Assets from

Athr Beauty

IT'S HERE! 🌞

IT'S HERE! 🌞

Email from

Athr Beauty

You won't believe this…

You won't believe this…

Email from

Athr Beauty

Brighten your Monday with

Brighten your Monday with

Email from

Athr Beauty

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Featured Ads and Paid Media Examples from

Athr Beauty

Athr Beauty
Athr Beauty

Feed Ad from

Athr Beauty

Athr Beauty
Athr Beauty

Feed Ad from

Athr Beauty

Athr Beauty
Athr Beauty

Feed Ad from

Athr Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://athrbeauty.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Athr Beauty
domain SEO authority.

It shows the power of
Athr Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://athrbeauty.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://athrbeauty.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://athrbeauty.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://athrbeauty.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

23843
One of the most important metrics for
Athr Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
21039
) and their Domain Rating.

Total Keywords

21039
Why does this matter for
Athr Beauty
SEO strategy? 

This is the total number of keywords where 
Athr Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

895
The total number of domain who have a link to  
Athr Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3271
What's a backlink? A link from another domain that redirect to  
Athr Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3088

Backlinks NoFollow

1029

Backlinks Redirect

182

Backlinks Images

217

Backlinks Frame

0

Backlinks Form

1

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