Les Nereides

Marketing Strategy Breakdown

Logo of
Les Nereides
An overview of
Les Nereides
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Les Nereides

- Ecommerce marketing strategy

Here are some marketing takeaways for Les Nereides.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Les Nereides could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

We display here a overview of Les Nereides email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, one of them was '[Les Néréides] Newsletter voucher'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.lesnereides.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Les Nereides

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Les Nereides

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

17.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Les Nereides

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

voucher - Newsletter - Néréides] - [Les

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Les Nereides

Featured Email Marketing Assets from

Les Nereides

[Les Néréides] Newsletter voucher

[Les Néréides] Newsletter voucher

Email from

Les Nereides

Email from

Les Nereides

Email from

Les Nereides

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Les Nereides

Featured Ads and Paid Media Assets from

Les Nereides

Les Nereides
Les Nereides

Succombez au charme de ces bijoux fantaisie et laissez-vous transporter au bord de la mer en portant cette collection iconique de bijoux 🐚

Collection Maillage Précieux 💎

Collection Maillage Précieux 💎

Feed Ad from

Les Nereides

Les Nereides
Les Nereides

Trouvez LE bijou qui vous correspond vraiment 💍Pour les amoureux du bijou fantaisie, de la boucle d'oreille à la bague. Pour toutes les occasions, les goûts et les envies.

Les Néréides : un savoir-faire et des créations uniques🌸

Les Néréides : un savoir-faire et des créations uniques🌸

Feed Ad from

Les Nereides

Les Nereides
Les Nereides

Découvrez notre nouvelle collection de bijoux. ❤️Pour toutes les occasions, les goûts et les envies.Design innovant et production artisanale.

Les Néréides : un savoir-faire et des créations uniques🌸

Les Néréides : un savoir-faire et des créations uniques🌸

Feed Ad from

Les Nereides

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.lesnereides.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Les Nereides
domain SEO authority.

It shows the power of
Les Nereides
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.lesnereides.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.lesnereides.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.lesnereides.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.lesnereides.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

47756
One of the most important metrics for
Les Nereides
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
22309
) and their Domain Rating.

Total Keywords

22309
Why does this matter for
Les Nereides
SEO strategy? 

This is the total number of keywords where 
Les Nereides
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2038
The total number of domain who have a link to  
Les Nereides
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

29216
What's a backlink? A link from another domain that redirect to  
Les Nereides
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

29145

Backlinks NoFollow

4694

Backlinks Redirect

60

Backlinks Images

6113

Backlinks Frame

0

Backlinks Form

3

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Unlock all the assets on

Les Nereides

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Active Campaign

Active Campaign

Marketing automation, email marketing and behavioral analysis.

analytics

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Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

Discover →More details →
Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Teads

Teads

Video advertising serving technology.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

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