Gemvara

Marketing Strategy Breakdown

Logo of
Gemvara
An overview of
Gemvara
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Gemvara

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Gemvara? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Gemvara could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44705% of their emails - the main ones they use are 💍 💎 ⚡ ⏰ 🎁 ☘️.

We display here a overview of Gemvara email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Custom jewelry up to 25% OFF?!' and 'It's Memorial Day! Up to 25% OFF to celebrate'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.gemvara.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Gemvara

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
33.0
characters

What about

Gemvara

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

313.57
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Gemvara

 gets a score of

-6.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

s - ends - soon - September - Our - Solid

Emoji use in subject lines

24.05
% of subject lines have emojis

Most popular emojis

💍 - 💎 - ⚡ - ⏰ - 🎁 - ☘️

💍 - 💎 - ⚡ - ⏰ - 🎁 - ☘️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Gemvara

Featured Email Marketing Assets from

Gemvara

Custom jewelry up to 25% OFF?!

Custom jewelry up to 25% OFF?!

Email from

Gemvara

It's Memorial Day! Up to 25% OFF to celebrate

It's Memorial Day! Up to 25% OFF to celebrate

Email from

Gemvara

🏳️‍🌈 Happy Pride Month!

🏳️‍🌈 Happy Pride Month!

Email from

Gemvara

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Gemvara

Featured Ads and Paid Media Assets from

Gemvara

Gemvara
Gemvara

Make it yours with Gemvara✨ Fine custom jewelry as unique as the person wearing it.

Marquise Diamond Palladium Ring | Fiona Marquise Ring | Gemvara

Marquise Diamond Palladium Ring | Fiona Marquise Ring | Gemvara

Feed Ad from

Gemvara

Gemvara
Gemvara

Custom essentials add polish from errands to evenings. Styles start at under $60; diamond + gold styles start at under $200!

Everyday Heroes

Everyday Heroes

Feed Ad from

Gemvara

Gemvara
Gemvara

Custom essentials add polish from errands to evenings. Styles start at under $60; diamond + gold styles start at under $200!

Everyday Heroes

Everyday Heroes

Feed Ad from

Gemvara

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.gemvara.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Gemvara
domain SEO authority.

It shows the power of
Gemvara
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.gemvara.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.gemvara.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.gemvara.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.gemvara.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

83512
One of the most important metrics for
Gemvara
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
43137
) and their Domain Rating.

Total Keywords

43137
Why does this matter for
Gemvara
SEO strategy? 

This is the total number of keywords where 
Gemvara
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1836
The total number of domain who have a link to  
Gemvara
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

808725
What's a backlink? A link from another domain that redirect to  
Gemvara
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

808235

Backlinks NoFollow

9147

Backlinks Redirect

102

Backlinks Images

794089

Backlinks Frame

0

Backlinks Form

0

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Gemvara

Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

Discover →More details →

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Related Industries

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