Little Burgundy Shoes

Marketing Strategy Breakdown

Logo of
Little Burgundy Shoes
An overview of
Little Burgundy Shoes
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Little Burgundy Shoes

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Little Burgundy Shoes ecommerce marketing strategy - and from other brands from the Fashion industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Little Burgundy Shoes team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 44647% of their emails - the main ones they use are 😎 💞 👟 ☀️ 👋 🌎.

On Panoramata, we gather and analyze the entire Little Burgundy Shoes email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'We stocked up just for you.' and 'Find your Vans fit'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.littleburgundyshoes.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Little Burgundy Shoes

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
21.0
characters

What about

Little Burgundy Shoes

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

501.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Little Burgundy Shoes

 gets a score of

-2.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

getting - warmer - Don - t - Welcome - our

Emoji use in subject lines

27.03
% of subject lines have emojis

Most popular emojis

😎 - 💞 - 👟 - ☀️ - 👋 - 🌎

😎 - 💞 - 👟 - ☀️ - 👋 - 🌎

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Little Burgundy Shoes

Featured Email Marketing Assets from

Little Burgundy Shoes

We stocked up just for you.

We stocked up just for you.

Email from

Little Burgundy Shoes

Find your Vans fit

Find your Vans fit

Email from

Little Burgundy Shoes

Sneak into summer 👟

Sneak into summer 👟

Email from

Little Burgundy Shoes

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Little Burgundy Shoes

Featured Ads and Paid Media Assets from

Little Burgundy Shoes

Little Burgundy Shoes
Little Burgundy Shoes

Feed Ad from

Little Burgundy Shoes

Little Burgundy Shoes
Little Burgundy Shoes

Feed Ad from

Little Burgundy Shoes

Little Burgundy Shoes
Little Burgundy Shoes

Feed Ad from

Little Burgundy Shoes

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.littleburgundyshoes.com/

Domain Rating

46
This is the overall metric that matters most, as it sets
Little Burgundy Shoes
domain SEO authority.

It shows the power of
Little Burgundy Shoes
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.littleburgundyshoes.com/
, as their domain authority is
46
, their score can be considered under average.

Here, for
https://www.littleburgundyshoes.com/
, as their domain authority is
46
, their score can be considered average.

Here, for
https://www.littleburgundyshoes.com/
, as their domain authority is
46
, their score can be considered pretty good! 🙌

Here, for
https://www.littleburgundyshoes.com/
, as their domain authority is
46
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

342866
One of the most important metrics for
Little Burgundy Shoes
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
81814
) and their Domain Rating.

Total Keywords

81814
Why does this matter for
Little Burgundy Shoes
SEO strategy? 

This is the total number of keywords where 
Little Burgundy Shoes
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Little Burgundy Shoes
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Little Burgundy Shoes
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Little Burgundy Shoes

Softwares and Marketing eCommerce Stack

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Related Industries

Footwear

brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

Footwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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