L'Occitane en Provence

Marketing Strategy Breakdown

Logo of
L'Occitane en Provence
An overview of
L'Occitane en Provence
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

L'Occitane en Provence

- Ecommerce marketing strategy

Interested to gather some elements regarding L'Occitane en Provence ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! L'Occitane en Provence could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 🏆 ❄️ 🌹 ❤️ ♑ 🎂.

On Panoramata, we gather and analyze the entire L'Occitane en Provence email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Is There Anything These Two Can't Do?' and 'Just Another Reason to Love Almond'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 79 on https://www.loccitane.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

L'Occitane en Provence

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

L'Occitane en Provence

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

366.94
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

L'Occitane en Provence

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

On - Your - FREE - Birthday - It - Readers

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

🏆 - ❄️ - 🌹 - ❤️ - ♑ - 🎂

🏆 - ❄️ - 🌹 - ❤️ - ♑ - 🎂

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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L'Occitane en Provence

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Featured Email Marketing Assets from

L'Occitane en Provence

Is There Anything These Two Can't Do?

Is There Anything These Two Can't Do?

Email from

L'Occitane en Provence

Just Another Reason to Love Almond

Just Another Reason to Love Almond

Email from

L'Occitane en Provence

Make Monday About Me Time

Make Monday About Me Time

Email from

L'Occitane en Provence

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Featured Ads and Paid Media Examples from

L'Occitane en Provence

L'Occitane en Provence
L'Occitane en Provence

Feed Ad from

L'Occitane en Provence

L'Occitane en Provence
L'Occitane en Provence

Feed Ad from

L'Occitane en Provence

L'Occitane en Provence
L'Occitane en Provence

Feed Ad from

L'Occitane en Provence

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.loccitane.com/

Domain Rating

79
This is the overall metric that matters most, as it sets
L'Occitane en Provence
domain SEO authority.

It shows the power of
L'Occitane en Provence
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.loccitane.com/
, as their domain authority is
79
, their score can be considered under average.

Here, for
https://www.loccitane.com/
, as their domain authority is
79
, their score can be considered average.

Here, for
https://www.loccitane.com/
, as their domain authority is
79
, their score can be considered pretty good! 🙌

Here, for
https://www.loccitane.com/
, as their domain authority is
79
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

217097
One of the most important metrics for
L'Occitane en Provence
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
45165
) and their Domain Rating.

Total Keywords

45165
Why does this matter for
L'Occitane en Provence
SEO strategy? 

This is the total number of keywords where 
L'Occitane en Provence
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

9814
The total number of domain who have a link to  
L'Occitane en Provence
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

640991
What's a backlink? A link from another domain that redirect to  
L'Occitane en Provence
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

636895

Backlinks NoFollow

41732

Backlinks Redirect

204

Backlinks Images

109778

Backlinks Frame

11

Backlinks Form

3788

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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