Dr. Lara Devgan Scientific Beauty

Marketing Strategy Breakdown

Logo of
Dr. Lara Devgan Scientific Beauty
An overview of
Dr. Lara Devgan Scientific Beauty
Marketing Strategy data - their Email Marketing Strategy (some of their
Constant contact
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Dr. Lara Devgan Scientific Beauty

- Ecommerce marketing strategy

There’s a lot to learn from Dr. Lara Devgan Scientific Beauty ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Dr. Lara Devgan Scientific Beauty could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Constant contact .

On Panoramata, we gather and analyze the entire Dr. Lara Devgan Scientific Beauty email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The Fountain of Youth' and 'The Votes Are In.. Our Most Top Rated Products'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://drlaradevgan.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Dr. Lara Devgan Scientific Beauty

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Dr. Lara Devgan Scientific Beauty

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

985.02
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-5.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Dr. Lara Devgan Scientific Beauty

 gets a score of

-5.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Constant contact

Most common words

New - Year's - Skin - Resolutions - This - filler?

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Dr. Lara Devgan Scientific Beauty

Featured Email Marketing Assets from

Dr. Lara Devgan Scientific Beauty

The Fountain of Youth

The Fountain of Youth

Email from

Dr. Lara Devgan Scientific Beauty

The Votes Are In.. Our Most Top Rated Products

The Votes Are In.. Our Most Top Rated Products

Email from

Dr. Lara Devgan Scientific Beauty

NEW ARRIVAL: Dr. Devgan's Hyaluronic + Cannabis Calming Serum

NEW ARRIVAL: Dr. Devgan's Hyaluronic + Cannabis Calming Serum

Email from

Dr. Lara Devgan Scientific Beauty

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Dr. Lara Devgan Scientific Beauty

Featured Ads and Paid Media Assets from

Dr. Lara Devgan Scientific Beauty

Dr. Lara Devgan Scientific Beauty
Dr. Lara Devgan Scientific Beauty

Feed Ad from

Dr. Lara Devgan Scientific Beauty

Dr. Lara Devgan Scientific Beauty
Dr. Lara Devgan Scientific Beauty

Feed Ad from

Dr. Lara Devgan Scientific Beauty

Dr. Lara Devgan Scientific Beauty
Dr. Lara Devgan Scientific Beauty

Feed Ad from

Dr. Lara Devgan Scientific Beauty

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://drlaradevgan.com/

Domain Rating

27
This is the overall metric that matters most, as it sets
Dr. Lara Devgan Scientific Beauty
domain SEO authority.

It shows the power of
Dr. Lara Devgan Scientific Beauty
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://drlaradevgan.com/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://drlaradevgan.com/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://drlaradevgan.com/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://drlaradevgan.com/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2461
One of the most important metrics for
Dr. Lara Devgan Scientific Beauty
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1683
) and their Domain Rating.

Total Keywords

1683
Why does this matter for
Dr. Lara Devgan Scientific Beauty
SEO strategy? 

This is the total number of keywords where 
Dr. Lara Devgan Scientific Beauty
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

332
The total number of domain who have a link to  
Dr. Lara Devgan Scientific Beauty
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1349
What's a backlink? A link from another domain that redirect to  
Dr. Lara Devgan Scientific Beauty
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1316

Backlinks NoFollow

654

Backlinks Redirect

33

Backlinks Images

101

Backlinks Frame

0

Backlinks Form

0

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Dr. Lara Devgan Scientific Beauty

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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