Ciaté London

Marketing Strategy Breakdown

Logo of
Ciaté London
An overview of
Ciaté London
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Ciaté London

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Ciaté London? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Ciaté London could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 85.14% of their emails - the main ones they use are ✨ 🎥 💗 💕 💋 ⭐.

On Panoramata, we gather and analyze the entire Ciaté London email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Open for super cute nail inspo! 💅' and 'You must try this #1 bronzing hack!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://www.ciatelondon.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Ciaté London

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Ciaté London

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1868.23
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ciaté London

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Save - 40% - On - The - Happy - Off

Emoji use in subject lines

85.14
% of subject lines have emojis

Most popular emojis

✨ - 🎥 - 💗 - 💕 - 💋 - ⭐

✨ - 🎥 - 💗 - 💕 - 💋 - ⭐

Let's take a moment to review their emoji use. First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ciaté London

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Featured Email Marketing Assets from

Ciaté London

Open for super cute nail inspo! 💅

Open for super cute nail inspo! 💅

Email from

Ciaté London

You must try this #1 bronzing hack!

You must try this #1 bronzing hack!

Email from

Ciaté London

Celebrate the Jubilee with up to 70% off

Celebrate the Jubilee with up to 70% off

Email from

Ciaté London

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Featured Ads and Paid Media Examples from

Ciaté London

Ciaté London
Ciaté London

Feed Ad from

Ciaté London

Ciaté London
Ciaté London

Feed Ad from

Ciaté London

Ciaté London
Ciaté London

Feed Ad from

Ciaté London

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.ciatelondon.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Ciaté London
domain SEO authority.

It shows the power of
Ciaté London
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.ciatelondon.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://www.ciatelondon.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://www.ciatelondon.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://www.ciatelondon.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15507
One of the most important metrics for
Ciaté London
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4907
) and their Domain Rating.

Total Keywords

4907
Why does this matter for
Ciaté London
SEO strategy? 

This is the total number of keywords where 
Ciaté London
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2416
The total number of domain who have a link to  
Ciaté London
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

28540
What's a backlink? A link from another domain that redirect to  
Ciaté London
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

24814

Backlinks NoFollow

4930

Backlinks Redirect

388

Backlinks Images

1884

Backlinks Frame

0

Backlinks Form

3308

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Softwares and Marketing eCommerce Stack

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Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

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Shopify plugin experts.

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Reward custom activity and gain customer insight.

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Nice

Show recent orders system.

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Ometria

Ometria

Ecommerce analytics tool that organises and analyses your ecommerce data.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

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shop

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Shopify Custom Theme

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Shopify Pay

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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how much things I learned
on competitors"
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find the perfect example
"
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on competitors"
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"
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