Eau Thermale Avène

Marketing Strategy Breakdown

Logo of
Eau Thermale Avène
An overview of
Eau Thermale Avène
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Eau Thermale Avène

- Ecommerce marketing strategy

We'll explore here some marketing assets of Eau Thermale Avène , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! Eau Thermale Avène could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 25.0% of their emails - the main ones they use are 🎁 ❕ 💜 ☀️ ✨ 💚.

We display here a overview of Eau Thermale Avène email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Our Treat to YOU' and 'Ends Tonight! Free Shipping + Sun Tote 🎁'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 63 on https://www.aveneusa.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Eau Thermale Avène

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

Eau Thermale Avène

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1103.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Eau Thermale Avène

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

& - Smooth. - Your - Redness-Prone - ENDS - AfterPay

Emoji use in subject lines

25.0
% of subject lines have emojis

Most popular emojis

🎁 - ❕ - 💜 - ☀️ - ✨ - 💚

🎁 - ❕ - 💜 - ☀️ - ✨ - 💚

Let's take a moment to review their emoji use. First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Eau Thermale Avène

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Featured Email Marketing Assets from

Eau Thermale Avène

Our Treat to YOU

Our Treat to YOU

Email from

Eau Thermale Avène

Ends Tonight! Free Shipping +  Sun Tote 🎁

Ends Tonight! Free Shipping + Sun Tote 🎁

Email from

Eau Thermale Avène

Meet Your Summer Skin Routine ☀️

Meet Your Summer Skin Routine ☀️

Email from

Eau Thermale Avène

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Featured Ads and Paid Media Examples from

Eau Thermale Avène

Eau Thermale Avène
Eau Thermale Avène

Do you suffer from oily, blemish-prone skin??? Avène Cleanance Cleansing Gel combines a unique combination of active ingredients, including Comedoclastin™ and Avène Thermal Spring Water to help remove blemishes and cleanse the skin. Apply morning and night to a damp face, lather then rinse thoroughly and pat dry. 💦 \u{1FAE7} 💦 Try it for yourself with 1/3 off at Escentual.

Feed Ad from

Eau Thermale Avène

Eau Thermale Avène
Eau Thermale Avène

Do you suffer from oily, blemish-prone skin??? Avène Cleanance Cleansing Gel combines a unique combination of active ingredients, including Comedoclastin™ and Avène Thermal Spring Water to help remove blemishes and cleanse the skin. Apply morning and night to a damp face, lather then rinse thoroughly and pat dry. 💦 \u{1FAE7} 💦 Try it for yourself with 1/3 off at Escentual.

Feed Ad from

Eau Thermale Avène

Eau Thermale Avène
Eau Thermale Avène

Eau Thermale Avène

Eau Thermale Avène

Feed Ad from

Eau Thermale Avène

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.aveneusa.com/

Domain Rating

63
This is the overall metric that matters most, as it sets
Eau Thermale Avène
domain SEO authority.

It shows the power of
Eau Thermale Avène
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.aveneusa.com/
, as their domain authority is
63
, their score can be considered under average.

Here, for
https://www.aveneusa.com/
, as their domain authority is
63
, their score can be considered average.

Here, for
https://www.aveneusa.com/
, as their domain authority is
63
, their score can be considered pretty good! 🙌

Here, for
https://www.aveneusa.com/
, as their domain authority is
63
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

53799
One of the most important metrics for
Eau Thermale Avène
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
17759
) and their Domain Rating.

Total Keywords

17759
Why does this matter for
Eau Thermale Avène
SEO strategy? 

This is the total number of keywords where 
Eau Thermale Avène
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3232
The total number of domain who have a link to  
Eau Thermale Avène
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

71109
What's a backlink? A link from another domain that redirect to  
Eau Thermale Avène
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

70908

Backlinks NoFollow

12402

Backlinks Redirect

125

Backlinks Images

40560

Backlinks Frame

0

Backlinks Form

75

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The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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