Boka
Marketing Strategy Breakdown

Logo of
Boka
An overview of
Boka
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Personal Care
ecommerce industry.

Boka
Ecommerce Marketing Strategy

You can access here some of the data we collect on Boka ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Boka team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 36.36% of their emails - the main ones they use are 🚨 ✨ 🦷 🥥 ⏰ 🎅.

On Panoramata, we gather and analyze the entire Boka email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'The #1 Cavity Culprit' and 'Get Up to 25% OFF'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 41 on https://www.boka.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Recent marketing updates

Email Marketing

Social Advertising

Boka
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Boka

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3429.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Boka

 gets a score of

-3.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Your - Day - Sale - Extended - Smile - to

Emoji use in subject lines

36.36
% of subject lines have emojis

Most popular emojis

🚨 - ✨ - 🦷 - 🥥 - ⏰ - 🎅

🚨 - ✨ - 🦷 - 🥥 - ⏰ - 🎅

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Boka

The #1 Cavity Culprit

The #1 Cavity Culprit

Email from

Boka

Get Up to 25% OFF

Get Up to 25% OFF

Email from

Boka

Brush 25% OFF

Brush 25% OFF

Email from

Boka

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Featured Ads and Paid Media Examples from

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Boka
Boka

Feed Ad from

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Boka
Boka

Feed Ad from

Boka

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Boka

Feed Ad from

Boka

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.boka.com/

Domain Rating

41
This is the overall metric that matters most, as it sets
Boka
domain SEO authority.

It shows the power of
Boka
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.boka.com/
, as their domain authority is
41
, their score can be considered under average.

Here, for
https://www.boka.com/
, as their domain authority is
41
, their score can be considered average.

Here, for
https://www.boka.com/
, as their domain authority is
41
, their score can be considered pretty good! 🙌

Here, for
https://www.boka.com/
, as their domain authority is
41
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

20861
One of the most important metrics for
Boka
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
997
) and their Domain Rating.

Total Keywords

997
Why does this matter for
Boka
SEO strategy? 

This is the total number of keywords where 
Boka
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

154
The total number of domain who have a link to  
Boka
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3267
What's a backlink? A link from another domain that redirect to  
Boka
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3231

Backlinks NoFollow

1670

Backlinks Redirect

36

Backlinks Images

340

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Sync the Shopify store with your Facebook Product Catalog.

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Google Tag Manager

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Shopify plugin experts.

shop

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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