L'Oreal Professionnel

Marketing Strategy Breakdown

Logo of
L'Oreal Professionnel
An overview of
L'Oreal Professionnel
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

L'Oreal Professionnel

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for L'Oreal Professionnel, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

We display here a overview of L'Oreal Professionnel email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'YOUR CHANCE TO SAVE! Shop Steampod for 20% off on Amazon.' and 'Maintain hair color vibrancy'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 72 on https://us.lorealprofessionnel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

L'Oreal Professionnel

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
51.0
characters

What about

L'Oreal Professionnel

then?

With their average of

51

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

551.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

L'Oreal Professionnel

 gets a score of

-4.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

year - new - hair - routine. - Limited - Shop

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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L'Oreal Professionnel

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Featured Email Marketing Assets from

L'Oreal Professionnel

YOUR CHANCE TO SAVE! Shop Steampod for 20% off on Amazon.

YOUR CHANCE TO SAVE! Shop Steampod for 20% off on Amazon.

Email from

L'Oreal Professionnel

Maintain hair color vibrancy

Maintain hair color vibrancy

Email from

L'Oreal Professionnel

It's Hairstylist Appreciation Day!

It's Hairstylist Appreciation Day!

Email from

L'Oreal Professionnel

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We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

L'Oreal Professionnel

L'Oreal Professionnel
L'Oreal Professionnel

Feed Ad from

L'Oreal Professionnel

L'Oreal Professionnel
L'Oreal Professionnel

Feed Ad from

L'Oreal Professionnel

L'Oreal Professionnel
L'Oreal Professionnel

Feed Ad from

L'Oreal Professionnel

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.lorealprofessionnel.com/

Domain Rating

72
This is the overall metric that matters most, as it sets
L'Oreal Professionnel
domain SEO authority.

It shows the power of
L'Oreal Professionnel
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.lorealprofessionnel.com/
, as their domain authority is
72
, their score can be considered under average.

Here, for
https://us.lorealprofessionnel.com/
, as their domain authority is
72
, their score can be considered average.

Here, for
https://us.lorealprofessionnel.com/
, as their domain authority is
72
, their score can be considered pretty good! 🙌

Here, for
https://us.lorealprofessionnel.com/
, as their domain authority is
72
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

45941
One of the most important metrics for
L'Oreal Professionnel
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
16080
) and their Domain Rating.

Total Keywords

16080
Why does this matter for
L'Oreal Professionnel
SEO strategy? 

This is the total number of keywords where 
L'Oreal Professionnel
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1747
The total number of domain who have a link to  
L'Oreal Professionnel
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
L'Oreal Professionnel
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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"Got
5 wow moments
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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what my competitors are doing
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"We offer much more value to our clients"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Haircare

brands overview

Hair care products are a big business for men and women. Products include coloring, shampoos, conditioners, oils, sheens, gels, relaxant products, and curling products. Women are the primary consumers of hair care products. Retailers include beauty supply shops and hair salons. The Haircare industry's growth is attributed to the demand for more naturally derived ingredients coupled with technologically advanced hair care products. 

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